Multimedios Televisión expands weather presentation capabilities with Viz Weather
Find out how Viz Weather allowed Multimedios Televisión to expand their weather brand beyond their weather reports.
In 2015, Multimedios Televisión, a 24-hour Spanish-language television network located in northeast Mexico, was looking for a way to upgrade its weather presentation. The on-air look was dated and greater efficiency was needed in their meteorology department to allow them to create more compelling and engaging weather related stories for their viewers.
Template-based weather presentations
Viz Weather’s efficient template-based workflow combined with the real-time rendering and design capabilities of the Viz Engine was the solution that best suited Multimedios Televisión’s needs. The meteorology department migrated their operations to Viz Weather in February 2016. Since then, Multimedios has been able to produce high-quality, visually compelling on-air weather presentations. Using the flexible data integration provided by Viz Weather, Multimedios took advantage of the extensive weather data available in the market, providing their viewers with more informative and accurate weather presentations while reducing their data costs.
"Viz Weather gave us a competitive advantage and gave our viewers a better experience with high-quality graphics and weather forecasts, all with a solid and reliable platform,” said Enrique Calderon, Multimedios Engineering Manager.
Inspired by the success of the Viz Weather launch, Multimedios next wants to add weather content to all of their existing Vizrt infrastructure. The first stage is integrating automatic weather updates, including current weather conditions, as part of their channel branding using their existing Viz Ticker system. For the next stage, Multimedios plans to create more engaging and immersive weather presentations for their viewers by introducing augmented reality and virtual set weather presentations.
Download the Multimedios Viz Weather case study.pdf