Swedish National Broadcaster SVT launches first responsive design website with Escenic Content Engine

Visit the Vizrt booth at IFRA for a demo: Booth #A425 in Vienna from October 10th.

Vizrt Ltd., a leading provider of content production tools for the digital media industry, announced today that the first website with fluid layout, built on its content management system – Escenic Content Engine – is running live. The Swedish National Broadcaster SVT (Sveriges Television), a relatively new Escenic customer, recently launched their responsive website, svt.se/ug, on Escenic Content Engine 5 and Widget Framework.

“Everyone at Vizrt is hugely impressed by what SVT has come up with. They are probably one of the first professional websites implementing this design. The fluid flow of the new site must be considered a landmark for everyone interested in creating new and user-friendly online functionality”, says Petter Ole Jakobsen, Chief Technical Officer at Vizrt.

Along with a strong online presence at www.svt.se, SVT consists of eight TV channels and a web channel, with a combined total of over 25,000 hours of live, on-air coverage per year. The website is SVT’s first running on Vizrt’s content management system, having started implementation earlier in 2011.

The website is designed to fluently adapt to a user’s screen size and actively respond to different choices made while in a browser. An example is by making a window smaller or bigger – both will trigger a response, automatically adapting video, image, text and layout to best fit the actual screen size. Navigation is automatically adapted to screen size and input type - e.g. touch screens. One URL spans across all devices, making a separate mobile site obsolete. Often referred to as “mobile first” or “progressive enhancement”, the markup of the website is designed to optimize display of content on less capable devices, while enhancing the look of it when

being viewed on smartphones or in browsers.

The innovative set of functionality also includes lazy-loading, making it possible to open and close articles without refreshing the page, and thereby not risking loosing context. While surfing the site, a user no longer needs to click to load a complete version of an article. All navigation takes place inside the same  window.

About Sveriges Television (SVT):

Sveriges Television (SVT) is Sweden’s public service television company, broadcasting since 1956. Today it operates eight channels - seven national, SVT1, SVT2, SVT24, SVT B (a children’s channel) and together with UR, Kunskapskanalen, and one international, SVT World. SVT B and SVT24 share the same channel ID. SVT also operates two HD-channels: SVT1 HD and SVT2 HD. The SVT-programmes can be viewed on svt.se via SVT Play. SVT programming is non-commercial.

About Vizrt:
Vizrt’s content management system, Escenic Content Engine, manages media assets for websites and cross-channel publishing, allowing customers to publish online content onto numerous platforms. Content and page layout is be optimized and formatted to support the full capabilities of each individual device. The Widget Framework, a component of the Escenic Content Engine, is used to build and flexibly manage websites.

Vizrt's product suite is used by the world's leading broadcasters, publishing houses and telecom operators, including: YLE (Finland), TV 2 (Norway), The Sun, The Independent, The Telegraph, London Evening Standard (all UK), n-tv.de, Welt Online, Axel Springer (all Germany), The Globe and Mail (USA), and Aftonbladet (Sweden).

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.

Press contacts:

Martin Burkhalter

Ofra Brown

Håvard Myklebust

President & CEO


EVP Marketing

+41 22 365 75 01

+47 5351 8040

+47 9184 5602





Editor’s Note: Any photographs accompanying this announcement may or may not be directly associated with the project or sale described above.