Vizrt and Opta transform sports production with new live data tools

Collaboration brings new highlight tagging and data visualisation solutions to IBC2015.

Vizrt, the leading provider of sports production tools for the digital media industry, has continued its collaboration with global sports data provider Opta to design two new sports analysis solutions which it will present at IBC2015.

Data visualised by Viz Libero

The first of these new tools boasts the integration of Opta’s comprehensive live statistical data with Vizrt’s leading sports analysis software, Viz Libero. This new solution provides users with event data from live and archived games to quickly and easily find content and use it to create clips for post-game analysis. This allows broadcasters and rights holders to produce highlights while emphasising key elements of a game with relevant statistics.

To do this Viz Libero has access to live feeds of data from Opta within the operating interface. Users can then attach performance data to specific players, their movements or specially designed heat maps on the field. This collaboration with Opta, the data provider for major sport leagues and tournaments, is a key element for any sports broadcaster that wants to take its production of post-game analytics to the next level.

Dr. Stephan Würmlin Stadler, EVP Sports at Vizrt said “media rights holders know more than ever that audiences love data. They want to know everything they can find out about all their favourite players and teams. These new Opta-integrated solutions let broadcasters provide just that and visualise it in a meaningful way.”

Cementing MAM’s benefit to sport production

This collaboration brings about a new dedicated tool for Vizrt’s MAM system, Viz One. It gives users a visual timeline integrated with data feeds. This is used to quickly cut together content packages for highlights. Live sports feeds are combined with Opta’s statistical data during ingest into the system. During ingest, detailed information around key flashpoints in a game such as goals, fouls or bookings are automatically populated into metadata fields in the Viz One system.

By using key event data that’s been attributed to the content, users are able to search the Viz One system to quickly find and easily create highlights packages. This can be based on data from a particular team, a certain player or by a key moment in a game. That content can then be automatically prepared for VoD publishing or broadcast distribution without any user interaction.

“This continuation of our partnership with Opta and these new tools are a huge benefit to any sports broadcaster,” continued Stadler. “They’re quickly realising the benefits of a MAM systems for use in their sports broadcasts and this tool only makes the production of analytical highlights easier.”     

These integrated tools and other sports solutions will be shown in the sports lounge on the Vizrt booth (7.A20) at IBC2015, September 11-15, 2015 at the RAI, Amsterdam.

About Opta

Opta is a leading global provider of live, detailed sports data. Part of Perform Content, a division of Perform Group, detailed Opta data is used by the world’s leading sports broadcasters, digital media outlets, governing bodies, clubs, bookmakers, brands and sponsors. Built on a globally consistent data collection system, Opta data is used by over 800 clients in 40+ different countries. For more information, please head to

About Vizrt

Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.

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