Vizrt and Stype drive virtual graphics for Daytona 500
Fox Sports to use Vizrt to display on-air graphics and data-driven augmented reality graphics at the Daytona 500
The AR graphics will be used to virtually display race summaries, driver information, sponsor logos and other race-related information along the sides of the world famous Daytona International Speedway track. They will be powered by a specialized camera tracking system supplied by Stype in tandem with real-time 3D graphics technology from Vizrt.
“Outside broadcasts like the Daytona 500 always allow us the opportunity to be more creative with AR images, since there’s always more physical space to place the graphics than in a studio,” said Krušelj. “Natural colors of the sky also provide a nice backdrop for the massive 3D graphics we’ll be generating with the Vizrt 3D technology.”
“It’s projects like the Daytona 500 that allow our live graphics technology to really shine and we are excited to be working with Stype to bring Fox Sports’ vision to reality,” said Petter Ole Jakobsen, CTO at Vizrt. “Today’s audiences always want to see the latest in image technology and augmented reality is taking live graphics to another level, for the benefit of everyone involved.”
Stype provides camera tracking hardware, software and integration for real-time augmented reality and virtual studio broadcasting. Our flagship product, the Stype kit (system for tracking the camera position in 3D space), is currently being used by industry’s leading edge broadcasters such as Fox Sports, the BBC, CBS , MTV. Stype can provide turnkey solutions for clients looking to spice up their broadcasts with real-time 3D graphics, sports analysis and much more!
Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.