Vizrt brings augmented reality graphics and the virtual window to NAB 2016

Live studio presentations will show the latest in augmented reality technology, video wall production, and interactive tools.

Vizrt, the leading provider or virtuals sets and augmented reality technology for the digital media industry, announced today that it will be displaying advanced augmented reality (AR) systems at NAB 2016 on booth SL2417.

Augmented reality graphics

At NAB, Vizrt will present AR graphics during a live studio presentation that will demonstrate how media companies can easily add AR content to any live production without the need of a chromakey wall. The AR graphics will include data-driven election content powered by the Astuce US Election Data Platform module developed and integrated in Vizrt by AstuceMedia and designed by the Al Jazeera America Creative team as well as interactive graphics controlled by the presenter.

To display the AR graphics, Vizrt will use a camera on Shotoku’s new Virtual Studio pedestal and a hand-held camera featuring tracking from Ncam. The tracking data from both systems allows Vizrt’s Viz Virtual Studio to place AR graphics on the set, tracked with realistic movement.

The AR graphics will be interactive allowing the presenter to physically move around in the studio using the Motion Analysis optical CamTrak system. An 84 inch Christie® FHQ842-T touch screen will also be part of the studio presentation allowing the presenter to control AR graphics through the touch interface, as well as trigger transitions. 

Adding depth to the studio

Vizrt’s live studio presentation will feature a 7.2 meter LED video wall from Leyard. The video wall will display a virtual window which acts as an extension to the real studio space by creating a perspectively correct representation of the background based on camera position. This capability adds depth to the physical studio for displaying virtual graphics.

The video wall will be driven by Viz Engine running on a specialized version of BOXX Technologies’ all new APEXX 5R, a 3U, rack-mounted workstation that includes liquid cooling, a 2000W redundant power supply, and in this case four NVIDIA M6000 graphics cards and a Matrox Xmio3/6/550 video card.

Live sports and AR graphics

Vizrt, deltatre, and Ncam will demonstrate controlling data-driven AR graphics for live sports presentations.The demonstration will use deltatre’s custom interactive graphics tools along with Ncam’s tracking on a handheld camera.

“Virtual graphics technology is not just limited to the green screen,” said Gerhard Lang, chief engineering officer, Vizrt. “This year at NAB we wanted to highlight what is possible for broadcasters in any environment. By adding virtual graphics to the studio or outside for a live event, any idea can be expanded upon, giving the presenter a visual way of telling the story.”

About Vizrt

Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.

Press Contacts

Michael Hallen Michael Hallén CEO MHallen|V:ZR7
Dr. Stephan Würmlin Stadler Dr. Stephan Würmlin Stadler Chief Product Officer +41 44 277 65 02 SWuermlin|V:ZR7