Vizrt makes the tool that can revolutionize video editing for a digital and mobile TV future

Viz Story moves production up into the cloud, and makes your video reporting ready for all formats with one keystroke.

Originally published in Norwegian by Medier24.com.

"Our workflow has been directed towards TV, with large programs for big customers," says Even Normann, creative director in the Norwegian technology giant Vizrt.

But this is no longer the case. Both because the TV industry is changing and because new players are entering the market.

"The media industry of the future is also comprised of 'one-man shows', small editorial offices that publish in all channels. The TV channels also need to publish content far faster to mobiles and social media. They cannot wait until 'after the evening broadcast,'" Normann says.

The answer from Vizrt is now on its way out to the market. Viz Story can revolutionize the production of video reports for the whole media industry - around the world:

"It is a simple, fast and, eventually, cloud-based editing program. Viz Story is a browser-based program in HTML5, and can be used in the field and at the editorial desk," Normann says.

"Plus, it gives you the opportunity to export the finished report to all formats – in a landscape, square or portrait aspect ratio - with a single keystroke.”

Marius Monsen, head of UX, added “Speed to get a story published is even more important now than before, and new formats like square videos and silent videos with text narratives are emerging: The existing products and workflows are simply put inadequate to address these challenges. That's some of the main problems we decided to fix with Viz Story.”

Grew out of TV2

Vizrt is one of many stories about spin-offs that grew out of TV2's technology environment in Bergen - and perhaps the biggest one of them all.

Almost 20 years ago, when the TV channel got fed up with cumbersome and time-consuming process to produce graphics for TV broadcasts, the channel took matters in its own hands.

Twenty years later, plus many products and several sales, acquisitions and mergers later, and Vizrt is a world-leading company in its field.

When several hundred million people will soon follow the finishing stage of the election in the US on TV, it will be with graphics and video from Vizrt.

And, in many ways, the development of Viz Story has the same starting point as the establishment of the company:

"We tried to imagine: What will the TV industry demand in five years’ time? What does the workflow of the future look like? This is the challenge we are trying to answer at the moment," says Chris Black, communications manager at Vizrt.

"And we are no longer just looking towards the traditional TV industry; we're also looking towards bloggers, social media and online publications with video content.

"Today, everyone wants to make motion pictures and video, and they need better and more efficient tools to do so," he adds.

Make your video news story ‘responsive’

Many busy mobile journalists or desk editors have experienced one of the problems that Viz Story is attempting to solve:

A video clip in portrait mode that looks strange when it is edited in landscape mode. Or a landscape video that does not look particularly good on a vertical mobile screen.

Or even worse: When amateurs such as Medier24 film something in square mode on Facebook Live and something else in traditional width format on an iPhone, and then edit them together in a simple editing program such as iMovie. With a result like this, where the video new story is not particularly responsive.

This problem can soon be a thing of the past:

“With Viz Story, you can make the video responsive. This means that you make different versions of the same video. For example a wide version for TV, a square version for Facebook and a vertical version for pure mobile use,” Even Normann says.

‘Will be just as easy as iMovie’

Quite simply, it will be just as easy and fast to work with and edit video with Viz Story as with the traditional consumer programs for home use.

“We designed Viz Story to be powerful enough for professional journalists, but simple enough for everyone else,” Marius Monsen says.

At the same time, you as a user will get access to a professional tool and a motor for graphics, transfers and, not least, text over video. In a time when the majority of videos on Facebook are viewed without sound.

“The text and information you add to the video will also change in the different formats of the video,” Chris Black says.

And if iMovie is one reference, Google Docs can be another: Viz Story is a cloud-based program, namely, adapted for team work.

“You can imagine a journalist in the field who films on their mobile phone or camera, transfers the clips right into Viz Story and conducts rough editing. Then the desk can take over the job and work together on the same project,” Even Normann says.

Working with a completely new business model

During the gigantic TV trade Show NAB earlier this spring, Vizrt received prizes for the presentation, and there is already large demand for Viz Story. Several large customers will soon have access to Viz Story.

But Vizrt, which is used to delivering to traditional TV companies, is now also getting equipped for a completely new market.

This also means new strategies, products and pricing, for customers who perhaps will only have one or a few licenses.

The goal is to make a product that is easy to purchase – and even easier to use:

“That is our ambition. To transfer all of our knowledge and experience from the broadcasting industry to a whole new world on the Internet,” Chris Black says.

About Medier24.com

Medier24.com is a news site covering the Norwegian media industry, communication and technology. The site was established December 2014, and has today 25.000 unique visitors per week.