Globosat gives itself a Rio home-field advantage with Vizrt

Brazil’s largest pay TV service implements Vizrt solutions for multiple operations at the summer Games

Brazil’s largest multichannel cable and satellite TV service, Globosat, is producing all of its coverage from Rio this summer using broadcast graphics, automation, sports analysis and media asset management tools from Vizrt, a leading provider of story production tools for the digital media industry.

Expanding production with automation

Typically producing an average of 70 different live sports events each weekend, Globosat has expanded its operation this summer with 12 temporary channels dedicated to covering sports events from the summer Games. Each channel is running entirely on a Viz Opus control-room-in-a-box system which manages live sources, video, graphics, audio and commercial break content. Viz Opus has been integrated with Globosat’s traffic system, IBMS, to manage content for the commercial breaks, using Vizrt’s Showmaker rundown management tool for Viz Opus to organize and play out the content through the Viz Opus system. At the same time, Showmaker is also exporting and updating the as run commercial breaks list in Globosat’s traffic system.

In 2015, the broadcaster installed Viz Mosart studio automation systems in all 12 production control rooms at its permanent Rio de Janeiro-based production center. All are currently being used to produce live coverage of the Games and feature real-time graphics and video controlled by the Viz Trio playlist controller which is played through Viz Engine.

“We needed a fast and efficient way to easily manage the massive amount of content coming in from the Games. This will include video, audio, data and multiple live feeds for the 8 of the 16 dedicated channels,” said Mr. Lourenço Carvano, Engineering Director of Globosat. “We’re very confident in Viz Mosart’s ability to manage our existing control rooms, while using Viz Opus allows us to use minimal staffing to maintain a consistent graphics design across all of our additional channels, simultaneously feeding live video streams with local audio and adding custom commercial breaks from a single, cost-effective solution.”

Video management for post-event analysis

With such an in-depth archive of programming, Globosat uses Vizrt’s enterprise-level Media Asset Management (MAM) system Viz One to manage its extensive amount of content. For the summer Games, Globosat is using Viz One to manage a huge amount of content for use in its analysis shows. The production teams are using the system throughout production for ingest, cataloging, archiving and editing. Viz One includes powerful logging capabilities which let users enrich metadata by adding new markers, keywords, annotations and scene descriptors. All of this functionality lets Globosat streamline the workflow and helps editors, producers and journalists find the right files as quickly as possible.

All the video content from Viz One is being played live on air through the same Viz Engine video servers that will be outputting graphics from the control room.

Enriched content with virtual graphics

To further enhance Globosat’s Games programming, augmented reality (AR) graphics systems have been implemented into the broadcaster’s studio on location in Rio. The AR graphics, powered by Viz Virtual Studio, feature scoreboards, explainer graphics and several other designs to help presenters illustrate post-event analysis. 

“For such important cultural events like these Games, audience enrichment is paramount,” said Petter Ole Jakobsen, Vizrt CTO. “In order to deliver this to its viewers watching the Games in their home country in Brazil, Globosat has created an extremely powerful, but very efficient workflow using the strengths of each of our tools".

Globosat

Globosat is a leader in the Brazilian Pay TV market, offering information, journalism, culture, education, entertainment, sports and the best of the Brazilian and world and Brazilian cinematographic and audiovisual production.

Globosat channels reach about 51 million viewers throughout the whole national territory, distributed in more than 16.8 million subscriber residences. More than 18 million viewers watch the Globosat channels daily.

The portfolio includes 32 channels, namely: 22 with transmission in HD (high definition) as well, 8 in PPV (pay-per-view), 1 international for soccer fans, who live abroad, in addition to 8 services with content on demand for their viewers to watch their favorite programs on computers, tablets and smartphones.

The company also offers Globosat Play, an exclusive TV Everywhere service that allows its subscribers’ access to the best TV channels that can be viewed anywhere. Thousands of series, movies, shows and varied programs available 24 hours a day through computers, tablets, smartphones, video game systems and smart TVs.

About Vizrt

Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.

Press Contacts

Michael Hallen Michael Hallén CEO MHallen|V:ZR7
Ingrid Agasøster Ingrid Agasøster Executive VP of Products and Marketing +47 9953 3791 IAgasoster|V:ZR7