Tencent’s NBA studio blends basketball references with Vizrt tech

The Chinese telecom and technology conglomerate used Vizrt graphics tools for game coverage.

The following is an excerpt of the original article published by NewscastStudio.com

Tencent (腾讯控股有限公司), a Chinese telecom and technology conglomerate that owns popular services such as WeChat and QQ.com, has had the Chinese broadcast rights to the NBA for many seasons and is the NBA’s largest digital partner.

For its new NBA studio, Tencent turned to Clickspring Design to create an environment for pre- and post-show coverage, halftime reports, Web streams and other productions.

The studio’s main anchor area is defined by a gloss white surface that can be washed with color changing LED, creating a flowing and dynamic surface.

This area also features two of the studio’s main LED video walls. These expansive displays allow the anchors to complement the live streamed content with a combination of analyses, discussions, dynamic graphics and augmented reality.

Solutions from Vizrt including Viz Virtual Studio for the virtual graphics and Viz Multiplay for the video wall control power the set’s technology. Tencent also uses Viz Trio and Viz Engine for all of the show graphics and playout.

“This allows for an enriched experience rather than forcing a traditional cut-to-video with anchor voice-over,” added Ulfers.

Diagonally across from home base, five tracking automated panels can be used individually or come together to form a single seamless LED display. This area serves as the social media zone as well as a location for larger-format, interactive augmented reality implementations.

Nearby is a custom basketball court inlay that can host both real and virtual free-throw contests.

The studio also boasts an informal interview area backed by stylized open lockers with jerseys, shoes and other locker room symbols. This area is connected to the main anchor area by a slim LED band that can display team logos, show branding or news items.

The design of the studio was carefully crafted to blend with Tencent’s NBA graphics package — namely by allowing much of the floor and ceiling to recede into a dramatic black, while gold acts as a rich accent tone.

Color-shifting LED washes, lightboxes and video walls also allow the studio space to do double duty for the network’s European football coverage once a week, which is also complemented by augmented reality.

Editors Note:

We would like to recognize the team from Girraphic who designed all the graphic content displayed by Tencent:

Chris Angelius - 3D Animator

Daniel Alvarez - 3D Animator

Gareth Chang - 3D Art Director

Graciela Olivares - Vizrt Creative Director

Grant Werle - Vizrt Technical Director

Viola Lyu - Project Manager

Read the full article by NewscastStudio.com