PopUp TV Refreshes Branding, Election Graphics for CNN Chile with Vizrt
CNN Chile, the country's leading pay television news network, selected PopUp TV, a Santiago-based expert in interactive applications for television and channel branding, to design and implement its election graphics and to refresh the channel's overall branding.
PopUp TV presented the network with an opportunity to further differentiate itself from the competition with a modern and elegant design, coupled with maximum functionality and flexibility. The updated look takes state-of-the-art technology to visually inform the viewer, and the system is interactive and user friendly. The new graphics were unveiled during CNN Chile's coverage of the December 13 presidential and legislative elections and the presidential run-off on January 17, 2010.
PopUp approached the creation of CNN Chile’s graphic continuity with a process similar to daily news production. By creating templates for each Channel ID using Vizrt’s Viz Trio real-time 3D graphics generation and Viz Artist design software, the network can adapt existing elements, changing and expanding the on-air look without losing brand consistency. The screen is dynamic and evolving, saving time and money in the production process and in operational expenses.
For election coverage, PopUpTV proposed Vizrt graphic and touch screen applications for delivery of real-time results. Thanks to Vizrt’s Viz Engine real-time rendering engine, CNN Chile’s screen was updated with real-time information shown within slick, lustrous animated graphics. The information was loaded from the official source of results into the system and stored within a database, along with statistical and historical information. Viz Trio character generation software provided access to the database and displayed the touch screen with any data the journalist requested - all in real-time.
Ariel Stroh, CEO and founder of PopUp TV explained, “This was a unique project in that CNN Chile gave us a comprehensive, behind-the-scenes understanding of the content and production. They partnered with us to create an on-air look that not only created a visual impact, but also included a high level of functionality that allowed for the ever-changing production needs of a newsroom. This is why we put aside many of the traditional post-production software, choosing instead Vizrt.”
Among the results, Vizrt’s Viz Artist and Viz Trio were linked to the network’s master clock and enabled CNN Chile to include elements such as an elections day countdown that started 60 days before the election and created suspense for the broadcast.
Using Vizrt’s Viz Artist 3.2 touch-screen application, CNN Chile showed 24 simultaneous video feeds on a 3D carousel that the presenter could roll and zoom to a specific video feed. Each video feed originated from different places throughout Chile. The application allowed CNN Chile to interact with different journalists and candidates in various locations from one single studio.
The same application is now used for daily live coverage, headlines, and for traffic reports throughout the country. Vizrt’s Viz Artist 3.2 touch screen application is also used to present breaking news alerts. Using the touchscreen, the presenter can easily transition to a video, text or graphic feed without interrupting the content and flow of information. Both touch screen applications are now being used to provide daily news and information.
About CNN Chile
CNN Chile, the country's first 24-hour news network, is a joint-venture partnership between Turner Broadcasting System Latin America and Liberty Global’s VTR. The network launched December 4, 2008, and is recognized as the leading pay television news network in Chile. In addition to a fully staffed local news production center based in Santiago, CNN Chile has complete access to CNN Worldwide’s newsgathering resources including the support of 4,000 journalists based around the globe.
About PopUp TV
PopUp TV, a leading expert on virtual and interactive applications for television and channel branding, is expanding to offer bespoke solutions throughout Latin America; the bridge between content, creativity and technology.
PopUp TV, is also a market leader in virtual advertising, working with clients such Coca Cola, Unilever, Pepsi, Nestle, P & G and Nokia.
About Vizrt
Vizrt creates leading-edge content production tools for the digital media industry - from award-winning 3D graphics & maps through integrated video workflow solutions and online publishing tools.
We propose a new vision for content creation, management and delivery with an end-to-end solution from conception to multi-format distribution. Through constant innovation and a good measure of fun, we create software and services that push creative boundaries and develop new ways of telling stories.
Vizrt's product suite is used by the world's leading broadcasters and publishing houses, including: CNN, CBS, Fox, BBC, Sky, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions, including both the New York and London Stock Exchanges, utilize Vizrt solutions.
