Expanding the online and mobile suite with Adactus
Published: 2010-08-26 09:40 Updated: 2010-11-29 09:00
"The acquisition of Adactus brings additional powerful tools to the expanding Vizrt product suite and specifically targets the emerging world of mobile distribution", stated Martin Burkhalter, Vizrt's CEO.
"With more than 1,700 video capable cell and smart phones on the market today, mobile TV is the fastest growing delivery medium for video and is already a common platform for many viewers. While broadcasters and other owners of compelling video content deliver via the web, mobile distribution promises substantial revenue growth. With a comprehensive and easy to use set of tools, Vizrt is uniquely positioned in the market to enable broadcasters and others to efficiently distribute to mobile devices."
Trondheim (Norway) based Adactus is a software company offering solutions for delivery and presentation of adapted multimedia for mobile terminals, such as smart phones, tablet PCs and smart TVs. Based on the MPEG-21 standard, the company offers custom designed and easy to use applications that enable content distribution and content gathering for Mobile TV as well as Internet TV.
The full integration of Adactus solutions into the Vizrt product suite enables content providers to easily manage both mobile distribution and mobile contribution to their existing workflows. With the acquisition of Adactus, Vizrt now offers the only proprietary platform in the marketplace that can produce the required video streams for the various display devices, broadcast, web and mobile, all in one seamless workflow.
Adactus products have been chosen, among others, by organizations such as Turner Broadcasting Systems, Etisalat and BBC World Service, for their live and recorded video streaming and news-gathering operations.
Vizrt's cooperation with Adactus began in October 2005 when the Company made an investment as a commitment to the joint development of a project for a graphics engine for mobile devices. The two companies have maintained a close relationship at both the technical and business levels, which will ensure a smooth integration of the Adactus operations into Vizrt.
Adactus was fully acquired by Vizrt in July 2010.
