When you rely on the availability of your website for business, then downtimes and interruptions of service are the last thing you need. Reliability and stability are only two of the reason why some of the biggest and most visited web sites in the world use Escenic products for their business. They are tried and tested in intense, high-volume production environments by some of the most demanding professional publishers in the world.
The Internet traditionally hasn’t been viewed as a core business profit centre for newspaper and magazine publishers. The online presence is something handled by the “new media” or “online” department, usually a small understaffed, frequently neglected group of digital zealots carrying on despite of the lack of support from their seniors.
In live broadcasting, such as elections, there are many obvious benefits for using existing content across different platforms. Unfortunately, content that has been created for TV broadcast is not necessarily suited for use in a web context.
The requirements of the TV medium, the author’s intent, as well as the particular attributes of a message created for a particular destination (TV) need to be taken into account when attempting to re-purpose this content for the web. The need for an editorial “content bridge” becomes apparent. With this scenario in mind, journalists need a toolset for video editing, applying new graphics, and preparing content for online use.
