The introduction of touch-enabled tablet computers has inspired mediahouses and online publishers alike. The new publication channels demand new ways to bring content quickly to multiple platforms. Viz App Framework does exactly this; it helps customers to publish to applications that run natively on the latest smartphones and tablets powered by Apple’s iOS and Android.
Viz App Framwork helps online-publishers and mediahouses to turn online content into applications for mobile devices. These applications provide a native user experience on the latest tablet computers and smartphones. Native applications fully support all of the devices’ capabilities, such as multi-touch interfaces, screen rotation and highest possible resolution for video playback.
The user apps can be made available via iTunes or the Android Market either as free or paid apps. The applictions can also support different methods of monetizing content:
Publishers can combine editorial content with advertsing that can be automatically adapted to the device and the user profile. Applications also allow to control access to the content by using flexible download policies or an authentication system.
Viz App Framework’s works together seamlessly with existing Escenic Content Engine and Escenic Content Studio installations. Users can easily integrate an existing Escenic Content Engine system into Viz App Framwork, but it is also possible to use Viz App Framework as a stand-alone product using only a runtime edition of Escenic Content Studio. Future releases of Viz App Framework will give customers the possibility to integrate third-party CMS systems as well.
Either solution enables publishers to cross publish the full range of editorial material, such as texts, images, maps and graphics, using only one workflow. Further integration with Viz Mobilize and Viz Video Hub media asset management system allows publishers to enhance their apps with additional video content. For operators and journalists the publishing workflow remains unchanged, with the app only being an additional output channel. All the usual preview and editing features are available when creating the app, making Viz App Framework one of the easiest ways of porting content to mobile devices.
