Elections are one of the biggest ratings boosters for public channels and commercial broadcasters alike. Viewer ratings of more than 50%, even in the pre-election period, are not uncommon and put a lot of pressure on the channels trying to attract the largest possible number of viewers.
Since elections are normally covered by almost all stations at the same time, creating viewer loyalty is essential. The goal is not only to prevent viewers from changing the channel; broadcasters must also try to also instantly hook viewers who “zap in” from other stations. Professional election coverage will not only influence financial support but also provide the ability to secure the cooperation of important politicians for live interviews, talk-shows, etc.
When developing the Election Solution, Vizrt therefore focused on providing all necessary tools for covering all phases of an election with greatest ease and flexibility.
