It’s no secret that social networking has become a major force in the way the world communicates. Hundreds of millions of people on social networks like Twitter and Facebook every day interacting with each other and sharing the world around them. Vizrt has developed tools for broadcasters to harness this content in ways never seen before.

The Vizrt Social TV solution bridges the gap between social media outlets and TV production by offering tools for all departments in the production chain.

Focus on efficiency

Focusing on workflow and efficiency the Vizrt Social TV solution allows broadcasters to use their current infrastructure which makes it technologically cost effective, and requires minimal staff training by allowing producers to harvest, moderate and create Social Media related content in the same tools and workflow they would for any other content; and operators continue to access and control this content in a unified rundown, as well as allowing graphic departments to reutilize all the tools and assets available in the Vizrt's graphics engine.

Capture social media

Data can be captured from any social media outlet such as Twitter, Facebook, Instagram, or third party partners such as, Mass Relevance,, Cell Journalist, excitem and others. Vizrt Social TV is open and expandable allowing to harvest data from any source without format restrictions due to standardization after ingest. This makes for easy and consistent distribution of the content to any device including web and mobile.

An open API and SDK allows broadcasters to easily integrate other data sources and feed types.

Geo-location support

Combine the Vizrt Social TV solution's ability to ingest and filter geo-located content with Viz World and broadcasters have the unique ability to visualize content on 3D maps in real-time.

Spread your message

Send breaking news and program updates to Twitter and Facebook from the newsroom or control room during live broadcasts from newsroom control systems or Viz Trio. Schedule automatic updates with Viz Multichannel. Vizrt’s channel branding system brands every channel with content from traffic and automation systems and sends breaking news and program information out through an automated system so your viewers are always kept up to date.

With editorial, visualization and automation tools, Vizrt is revolutionizing the way social media interacts with the broadcast world.

The Vizrt Social TV components include:

  • Feed streamer - Vizrt’s moderation interface, Ticker playout and content distributor for  Viz Trio CG. Search, edit, select and group social media messages from a variety of sources including Twitter, Facebook, Instagram, YouTube, Yahoo Finance and many others. Third party feed integrations with Mass Relevance, Trender,, ExciteM and others are also available if subscribed by the customer.

  • Data Hub - Centralized social media database accessible by Feed Streamer software clients. Data Hub stores social network feeds, election or sports results, news wires, weather or financial data and online or networked databases or XML pages on the Web.

  • Viz Trio – Vizrt’s CG playout control receives content from Feed Streamer and allows operators to playout messages of any kind as lower thirds, side panels or full screens.

  • Viz Engine - Viz Engine real-time 3D/2D graphics rendering software for HD SDI as well as Interactive Display outputs.

  • HP Z420 workstation - Includes NVidia Q4000 graphics card and Matrox DSXLE 3 video board with fill and key HD SDI outputs.

  • Social TV graphics package - Designed by Vizrt Creative Services and includes Ticker crawl, Lower 3rd, Sidebar, Full Screen and Facebook Poll templates. Also, interactive full screen graphics to display producer generated social content directly from an existing single or multi-touch screen. System can do HD SDI or Interactive graphics. Graphics may be modified to station's look.

Designing for the Vizrt Social TV solution

Scene design for the Vizrt Social TV solution is very similar to standard scene design for Viz Trio, where control plugins are used to manage the transfer of data and create scenes. The set of Social TV plugins allows designers to easily read information from the Social TV Solution, allowing automatic formatting of message contents, retrieving Viz Trio or Viz Pilot/MOS playlists, retrieving reports from the DataAnalytics tool, or create a word cloud from xml data. View all the Vizrt Social TV tutorials.

Workflow diagram

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