It is all about interacting with the community, profiling the subscribers and delivering non intrusive added value information and advertisement to your base.
Mobile phones and Internet browsers are the most common clients for such applications, but looking forward into the not so far future, the Set top box or the xyzPod are definitively part of the picture.
The faster than ever evolution of the mobile phones technologies, both for graphics display and for programming capabilities, should not hide the huge amount of SMS/MMS only capable devices.
Viz SMS feed and Vizrt SMS vote address the basic functionalities for streaming the traditional voting and sharing images revenue opportunity with unprecedented graphics compositing allied with simple moderation and very dynamic and community building chats and votes.
Highly targeted and exclusive content delivery to the fans, such as live results or special offers from the merchandising department or even wardrobe interviews, is a few clicks away the community. Increasing the loyalty and creating a sense of belonging to the family is a two way process, a game of give and take. This is where the give tools (like tickers and video streaming) come together with the take tools (like polls and sms/mms output to the stadium).
Viz Multi Platform Suite (Viz MPS) pushes even further the fan interaction. With Viz MPS, users can interact with the content, choose there own preferences and get the content and information they prefer. For the content provider, this means very accurate profiling, very targeted sponsorship and advertisement.
Vizrt fan interaction tools relay the different phases of a championship, from the pre season teasing to the post event statistics, using the different media to convey the information and content to the supporters. This unique cross media platform helps clubs build and capitalize on there brands, proposing sponsors and advertisers new and meaningful paths to the audience, turning into new revenue opportunities for the clubs.
