The new paradigm for arena entertainment is to have the visitors arrive a bit earlier, leave a bit latter and feed the spectator with pre and post match attractive experience.
All the electronic devices included in the arena can collaborate to this strategy, from the VIP screens, to the stadium monitors, including the fascia boards and the giant screens. Every single pixel in the arena can now be addressed dynamically, centrally managed and coordinated.
Stadium displays and signage solutions take advantage of the Vizrt single control multiple output architecture. Like a TV show, a single operator will manage a playlist of events that he can modify and adapted to the dynamic of the stadium.
The graphics output is rendered in real time and in 3D, providing unprecedented production quality and allowing for live results and statistics graphics insertion.
Highlights, team line ups or opponents statistics eventually coming from the Digital Sports factory will tease the public before the match, displayed as a rolling ticker on the fascia and as a TV show to the giant screen, possibly together with sponsors information.
Half time and post match highlights will revive the great emotion of the game. In an environment where different clubs are linked together some of the centralized results can be displayed around the match, like other matches results or championship order tables.
Banner advertisement will behave dynamically, pushing premium sponsors on screen during the most intense – and likely to be replayed in the TV highlights – phases of the match.
Synchronized fascia/TV screens/ giant screens content can turn a stadium into the logo of the club, or of the main sponsor(s).
The central playlist can be managed from an external location and control several events taking place at the same moment from different places, leveraging the advertisement power between several stadia. Like the radio or TV networks advertisement model, this even allows for a mix of national advertisement spread in all locations with local advertisement breaks different in each place.
