Vizrt sports solutions in the field

Capturion is an LED Display company that has their digital signage in Stadiums all over America. For this project, we designed an over the top wild and aggressive sports graphics package for college games. in this case it was East Carolina University Pirates football team.

The LED Board situated at the far end of the stadium was a massive high-resolution 80 foot by 20 foot aspect video display. The client asked for a graphic package that did the following: Display the score and stats from live data source and enhance existing sponsorship elements. As well create really high energy spirit boards to add flashiness and energy to the entertainment value of the game.

A spirit board, for example is a full screen graphic that announces major events in the game, such as touch downs or Quarter-back Sacks.

The client supplied some samples of graphics to give our principal designer some direction. VCS built a package that was in some respects glossy and had plenty of complicated animations, but also had a gritty organic feel. Each of the Spirit Boards, of which there were 15, had their own design direction.

The way the project rolled out was to design and build all the elements. The client trusted us to come up with the best possible and most functional graphic package. So we created a full transition logic solution that allowed for growth and expansion.

At VCS we understand that all of our clients eventually take ownership of the graphic, and will evolve it on their own. This is why we design and deliver packages that are logical and clean. Part of the training we provide also involves good professional management of the customer's graphic assets. So it was not just a great looking graphics package VCS did for Capturion, but also a professional and organized graphic solution. From the software to the work flow to the final output.

For the Cleavland Browns, the same general ideas were applied. The reason people come to Vizrt is our current broadcast sports experience, and stadiums want this level of quality and presentation for their displays. This was also the general design direction from the Cleveland Browns, namely to bring living room quality branding to the Stadium.

The first idea from the client was to use the stadium as the core element of the graphics. So we also did some 3D modeling of the stadium before we worked it into the Vizrt graphics. And just like the ECU board, there needed to be elements to allow for revenue generating sponsorship content.