Blurrt and Vizrt integration enables live social media analytics and graphics

At IBC 2016 we will be showing a new integration with Blurrt for our social media platform, Social TV. Blurrt cleverly identifies and collects social media data, assessing every post in real-time using a custom-built Natural Language Processing (NLP) system that looks to understand the language, context and tone of voice used in each individual case. Blurrt also has a unique ability via this NLP system, to recognise and place emotion-bearing posts into the following groupings: Happiness, Sadness, Anger, Thankfulness, Disgust, Love, Confusion and Fear.

This will provide broadcasters with new ways to showcase audience engagement as well provide a new range of social media metrics, brought to life via Vizrt’s Social TV solution. The Vizrt Social TV solution will allow Blurrt’s data to be displayed within real-time graphics which will be able to be displayed live on air.