CER-TEC Incorporated represents Vizrt’s Viz Mosart Newscast Automation Systems for broadcasters in the US market.
CER-TEC Incorporated, a broadcast and media manufacturer's representative firm based in New York, has re-launched the company in an effort to better represent its long list of clients.
CEO John Cerquone and President Leigh Herman are leading the charge. "Two industry veterans have teamed up for this re-launch," says Cerquone. "Our manufacturer's representative firm provides leading solutions for use in the broadcast, production, and post production marketplace," he says.
The business specializes in direct sales of a wide range of products -- including broadcast audio, video and data management systems, media management and delivery, OTT & TV Everywhere platforms, cloud-based products and services, shared media and scale-out servers and storage, web-based digital asset management, fiber optic signal transport systems and advanced workflow and integrated IP solutions. "Audio embedders, video converters, up/down converters, protection switches, large format 4K projection displays, indoor/outdoor LED video walls, digital signage and bonded cellular camera backs, along with camera filters, lighting, teleprompters , pre-production visualization storyboarding software and HD teleconferencing over the internet are the types of products offered by our clients to consumers," says Cerquone.
CER-TEC Incorporated represents manufacturers (principals) to customers in order to help them effectively manage costs and maximize sales. "This unique business model allows us to firmly represent our clients in order to grow market share," says Herman.
One reason the company continues to help make clients profitable is through its core values. CER-TEC stresses that strong and stable relationships with quality-oriented manufacturers are pivotal to everyone's success. "Most customers use products from more than one of the manufacturers we represent," says Herman. "Representing complementary manufacturers promotes all principals," he says.
CER-TEC brings additional value to its clients by identifying, selecting, and penetrating market segments for continuous company and product promotion. "We place great emphasis on understanding and conveying technological aspects of the products and services in order to fulfill consumer demands," says Cerquone.
"We ensure that each deal gets done right by being involved from start to finish," he says. "This means serving consumers and manufacturers before, during, and after the sale."
CER-TEC recognizes an expanding marketplace requires current and accurate customer information and access. "This is pivotal to making top-flight sales teams successful for management, especially when it involves market development and introducing our clients to key buyers," says Herman.
For more information about CER-TEC Incorporated or becoming a client or a customer, log on to: www.cer-tec.com