Trendrr.tv offers a real-time platform used by leading TV networks and publishers to measure, quantify and curate social activity streams. Trendrr’s social analytics solution is currently the only services that tracks and harnesses television social media engagement across multiple data sources, providing in-depth understanding of the SocialTV ecosystem around specific events or topics through analyzing all this data based on gender, geo-location and demographics. Through the integration between Vizrt SocialTV Solution and Trendrr all this activity and data can be fed to Vizrt’s live broadcast graphics systems for real-time display including: Viz Artist for 3D graphics design, Viz Trio CG graphics system; Viz Pilot, a template-based graphics system; and Viz Engine, a real-time HD video and 3D graphics compositing and rendering system.
“The importance for broadcasters to have the ability to elegantly integrate real-time viewer feedback , feelings and behavior is essential. This allows them to create the rich multi-platform user experiences” said Mark Ghuneim, CEO of Trendrr.
“Through our partnership with Trendrr, we’ve developed a streamlined solution that lets broadcasters acquire meaningful social data about their shows and push it to air quickly,” said Petter Ole Jakobsen, CTO of Vizrt. “This creates a snapshot of what viewers are saying about the show, its unfolding drama, and their reactions to hot topics at any given moment. This window on the social media world also gives TV producers, station management, and advertisers valuable insight into how to maximize their programming, second screen, and marketing efforts.”
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