Learn How to Create Big-League Sports Productions on Any Budget
Turn every sports event into an unforgettable fan experience. Grow your audience. Win more sponsors.
If you’re producing sports content for a local club, league, or college team, you know the challenge:
You need professional-quality productions – but don’t have a major league budget.
Fans expect engaging productions, sponsors want visibility, and you need a setup that delivers – without complexity or high costs.
That’s where The Ultimate Guide to Sports Productions comes in. This practical, no-fluff guide shows you how to create pro-level sports productions, including:
How smaller teams and leagues are producing pro-level content without breaking the bank
The tech and gear that bring high-quality sports production within reach for both seasoned and new content creators.
Real-world examples of colleges and niche sports using cloud-based remote workflows to simplify production.
Strategies to engage fans, attract sponsors, and grow your audience
“We’ve achieved a range of efficiencies through a centralized, flexible workflow, and this has totally transformed how we broadcast high-action FIU sports games to fans…Our production team achieved broadcast-quality output for every single one of our home volleyball, soccer, football, and basketball games in the season. Moving equipment is no longer required and flexible production is achieved with ease.”
Nick Garrido ,Athletics’ Assistant Athletic Director of Live Production at Florida International University
“Niche events like this wouldn’t normally have the budget and access to have entirely dedicated enterprise-grade live production hardware set ups and there are often barriers, like time and complexity, to manually set up new cloud environments. By using Viz Now, Dødsing was able to remove barriers to the cloud and achieve an extremely high production value and use all the top market tools they wanted for live production from graphics to sports replay all in one solution.”
Ulrich VoigtGlobal Head of Product Management at Vizrt on niche sports organization ‘The Dødsing Federation’
“The Vizrt gear’s ease of use is particularly powerful considering the quick, easy setup of cameras and video sources, and the kit’s endless creative possibilities.…We are aiming to be the best in our game and deliver a service like ‘The Big Boys’ do but with a more cost-effective solution.”
Damien Constable,From MMS 360
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1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
3. Meta Description is an SEO-friendly description.
4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.
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Don’t forget any Pardot form or ebook links needed for buttons and other links.
Make sure all items are turned on below page content: • Do Not Display Title • Do Not Display the Featured Image • Do Not Display Subtitle
Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below. .breadcrumbs {display: none;}