The Ultimate Guide For Sports Productions

Turn every sports event into an unforgettable fan experience and win more fans and advertisers

Elevate every moment: from Clubs to Colleges

With sports experience and demands constantly evolving, it’s vital for sports content creators to stay ahead of the game by delivering high-quality, engaging content with user-friendly professional-grade tools that elevate sports production quality and build stronger fan connections.

As a sports content creator, your goal is to future-proof your sports content strategy, effortlessly scale with flexible tools that adapt to emerging platforms and viewing habits, ensuring your stories always find their audience, keep them engaged and unlock new opportunities to win more fans and advertisers.

To address the challenges of the sports productions today, we’ve crafted this eBook to share insights on:

Winning Strategies which transformed Small-Scale Sports Productions
Success Stories featuring sports content creators from Clubs to Colleges
Unlocking new Revenue Streams through Sponsorships

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Don’t worry, this section is already hidden =)

Don’t forget to include:

1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
3. Meta Description is an SEO-friendly description.
4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.

Special Instructions:

Don’t forget any Pardot form or ebook links needed for buttons and other links.
Make sure all items are turned on below page content:
• Do Not Display Title
• Do Not Display the Featured Image
• Do Not Display Subtitle
Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below.
.breadcrumbs {display: none;}