Vizrt, the AI platform for visual storytelling, today announces a partnership with a new distributor based in the United Kingdom, Holdan, part of the Midwich Group.

Holdan is licensed to distribute the full scope of Vizrt’s portfolio – from vision mixing and easy-to-use HTML5 graphics, to data-driven augmented reality (AR) graphics that creates virtual environments and powers in-depth analysis for live events and sports.

The lines between broadcast and AV are disappearing fast, and customers want seamless, connected workflows that bring together live production, dynamic graphics, remote collaboration, and content delivery into one powerful experience.

“Vizrt’s ability to create engaging viewer experiences everywhere video happens, is a perfect fit for what I truly believe is a best-in-class technology ecosystem, that is the Holdan portfolio. Together, we can deliver integrated end-to-end solutions that unlock new possibilities across studios, live venues, stadia, corporate spaces, and beyond,” says Kriss Hampton-Joyce, Chief Technology Officer at Holdan.

Kriss Hampton-Joyce, Chief Technology Officer at Holdan

“For us, this is about more than being able to supply another leading brand to our customers. It’s about helping them even further in adapting, growing, and thriving as broadcast, Pro AV, and live production continue to converge.”

With broadcast-grade live production technology at their fingertips, content creators, corporations, organizations, and educational institutions in the UK and Ireland can level up their video content to share knowledge, engage viewers, and grow their audience.

Growing with the power of video

The video content market in the UK and Ireland is shifting. MIDiA Research reports that content creation and consumption are converging, with 41% of UK consumers creating content in any format. The number has risen among the younger generation: now, nearly two thirds of consumers between the ages of 20-24 create some sort of video content.

“Content creation is rising and audiences everywhere expect the highest quality, regardless of the device they’re watching from. With Holdan as a new Vizrt distributor, top-of-the-line technology, in-depth expertise, and a powerful partner ecosystem are strengthened, offering creators and professionals in the UK and Ireland expanded access to high-end live production tools – and engaging viewers with every video,” says Marcus Högman, VP of Channel Sales, EMEA, at Vizrt.

Marcus Högman, VP of Channel Sales, EMEA, at Vizrt