NewTek expands sales footprint in Australia and New Zealand markets adding AVA Distribution


— AVA Distribution to help broaden NewTek’s presence in Asia Pacific markets —

SAN ANTONIO, 2 December, 2022 — NewTek, the leader in IP-based video technology and part of the Vizrt Group, today announces a partnership with AVA Distribution to broaden NewTek’s presence in Australia and New Zealand.

NewTek is experiencing significant uplift in demand from the proAV markets as video content creation, and video consumption continues to grow exponentially. As a result, NewTek is expanding its partner portfolio to meet customer demand.

NewTek’s latest partner, is AVA Distribution (AVAD), a wholesale distribution company for AV products based in Melbourne and Brisbane, Australia. AVAD represents a wide range of consumer and professional AV products in the region. As a newly named NewTek distribution partner, AVA will help deliver NewTek products to regional customers faster alongside supporting customers with content creation efforts.

“AVAD has a longstanding reputation in ProAV markets in the region and adding NewTek and NDI® streaming solutions offer significant added value to their partners and customers. We are very pleased to add them to our growing partner ecosystem to further position NewTek as a leading and trusted tech vendor in the ANZ region and look forward to our collaboration with AVAD strengthening that position significantly.” States Paul Dobbs, Sales Director, APAC, NewTek.

“AVA Distribution is delighted to be chosen by NewTek to distribute its products in Australia. We are now able to offer our Pro AV resellers a complete range of video production solutions to satisfy the growing demand from corporate, education, and government organizations producing professional quality video,” states Santo Pappalardo, Managing Director at AVA Distribution.

NewTek offers a range of products to support video production across various verticals including proAV, corporate, education, sports and esports, House of Worship and more.

It’s suite of iconic products include the TriCaster® family of video production systems, PTZ cameras like the recently announced NewTek NDI® PTZ3 UHD camera, NDI® converter units, automated video capture solution CaptureCast, replay system 3Play, and other software-defined visual solutions to support storytellers around the world.