Vizrt, the AI platform for visual storytelling, today announces the launch of its AI Keyer, expanding the possibilities and accessibility of virtual and extended reality (XR) scenarios.
The Vizrt AI Keyer enables background switching and augmented reality (AR) graphics insertion in every space, whether indoors or outdoors. The secure, proprietary solution is trained extensively on real-world footage across environments and lighting conditions to recognize human shapes as foregrounds, and separates backgrounds seamlessly, so talent can move around while being locked into the virtual scene.
The Vizrt AI Keyer’s extensive capabilities bring AR into any environment, whether it’s inserting remote speakers into a global town hall environment, switching the visual location of a presenter in a news segment, or creating a completely virtual ad wall behind a player in a post-match interview.
Without needing green screens, complex lighting setups, and time-consuming chroma keying, production teams can find new ways of engaging audiences and maximizing sponsorship value from anywhere
Introducing AI capabilities to simplify visual storytelling
For over a decade, Vizrt has embedded AI in features for many of its industry-leading solutions across sports, media and entertainment, enterprise, and content creation. Now, Vizrt is bringing AI to the forefront of its innovations, to support and improve live production workflows and democratize high-quality, complex media technology tools.
From eliminating green screens to enabling intelligent, agent‑driven workflows across live production, Vizrt is redefining how stories are created, scaled, and experienced.
See it live at NAB! (Booth N2161)
At NAB, Vizrt will showcase its AI-native approach to revolutionizing viewer experiences and engagement. With dedicated spaces and immersive experience areas for sports, media and entertainment, and enterprise, Vizrt experts will discuss how diverse outcomes can be achieved with the right partner and solutions.
Intelligent media asset management, AR data-driven graphics, studio automation, and the launch of the Vizrt AI Keyer to create virtual environments anywhere: see it live at the North Hall, booth N2161.
Intelligent media asset management, AR data-driven graphics, studio automation, and the launch of the Vizrt AI Keyer to create virtual environments anywhere: see it live at the North Hall, booth N2161.
