Viz Mosart makes it easier for the viewer to see the directors' creativity in the best possible way.
John van de Molengraft
Senior Producer at AVROTROS
When you hear “studio automation,” does it evoke images of rigid workflows and diminished creative freedom? If so, it’s time to flip the script.
Many live production teams believe that live production automation tools like Viz Mosart might limit their creative possibilities.
But here’s the truth—studio automation doesn’t suppress creativity; it elevates it.
The Misconception About Live Production Automation
We understand the skepticism. Some believe studio automation simplifies processes to the point where the spontaneity and creativity of live production are lost. However, this couldn’t be further from the truth. Far from replacing creativity, live production automation makes it easier to be even more creative than ever before.
By managing multiple studio devices and consolidating control into one intuitive system, Viz Mosart allows operators to shift their focus from pressing buttons to designing and executing visually captivating shows. When the pressure of manual multitasking is removed, teams unlock new opportunities to experiment with storytelling techniques, visuals, and workflows.
AVROTROS, for example, integrated Viz Mosart into the production of their popular daily current affairs program, EénVandaag. The result? Enhanced production consistency and reduced errors while maintaining the creative flexibility that directors worried they might lose. Senior Producer John van de Molengraft explained, ” Viz Mosart makes it easier for the viewer to see the directors’ creativity in the best possible way. ”
Shifting Creativity Upstream
One of the biggest ways Viz Mosart drives creativity is by shifting decision-making earlier in the production process. Editing and directing teams can work together to design and preconfigure templates within Viz Mosart that reflect their vision.
Want to switch from Camera 1 to Camera 3 with a specific lighting cue and graphic overlay? Create a template. Want to launch a dynamic split-screen layout in sync with your live audio feed? Hit one button.
This advanced planning doesn’t mean standardization—it means freedom. By automating technical execution, teams can focus on brainstorming fresh ideas and curating immersive viewer experiences.
Real-World Success Stories
Across the globe, production teams are using Viz Mosart to elevate their efficiency, creativity, and overall show quality. Here’s how some of them are doing it:
Their staff quickly embraced Viz Mosart after realizing how it enhanced not only production efficiency but also creative storytelling. General Manager John Pecaut noted, “You are given the keys to creativity with Viz Mosart. It allows you to build the templates and workflows that reflect your vision.”
“I was really surprised at how quickly everyone picked up Viz Mosart [studio automation]. We trained our Studio Manager and some IT staff first, and then we gave everyone three days of training, plus three days of dry runs – so only 6 days in total – and then we went live. I was really surprised at how smoothly it went.”
John van de Molengraft
Senior Producer, AVROTROS
John van de Molengraft
Senior Producer, AVROTROS
“The TriCaster truly is a “plug-and-play” and “set-and-forget” system that worked seamlessly with Viz Mosart.”
Jun Ye
Graphics and Automation Technology Manager, 9News
Jun Ye
Graphics and Automation Technology Manager, 9News
“Our operators have really found Viz Mosart easy to use. Everything is in front of you and there is a very appealing, intuitive user interface. So, all of that has helped considerably in making this [studio automation] project a success.”
Wissam Ayoub
Director of Studio Operations, Sky News Arabia
Wissam Ayoub
Director of Studio Operations, Sky News Arabia
"By replacing traditional hardware workflows with a streamlined software ecosystem, their team gained unprecedented flexibility and creativity in combining on-screen graphics, AR elements, and LED set designs—all while reducing costs and improving efficiency."
You are given the keys to creativity with Viz Mosart.
John Pecaut
General Manager at WBRZ-TV
Why Studio Automation Is Every Creative’s Best Friend
Still not convinced? Here are three reasons studio automation fuels, rather than stifles, creativity in live production.
Fewer Errors, More Impact
Studio automation removes human error from technical execution, ensuring every graphic, camera switch, and audio cue aligns perfectly with the creative vision. Consistency lets teams focus on making bolder, higher-impact decisions.
More Time for Innovation
By automating time-consuming tasks, Viz Mosart enables teams to brainstorm, dream big, and push creative boundaries. Instead of worrying about technical details, they can focus on storytelling.
Custom Workflows for Unique Visions
No two productions are alike, and that’s why Viz Mosart is built for flexibility. With customizable templates, broadcasters can define workflows that reflect their creative and operational requirements. Whether you’re preloading sophisticated augmented reality (AR) graphics into a rundown or designing a virtual set, creating engaging content is easier and faster with Viz Mosart.
Take the Next Step in Creative Production
Studio automation isn’t about replacing human creativity—it’s about amplifying it. With Viz Mosart, production teams and broadcasters around the world are proving that creativity and efficiency don’t just coexist—they thrive together.
Are you ready to unlock your team’s creative potential? Contact Vizrt today and discover how Viz Mosart can transform your live productions into seamless, visually stunning experiences.
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Viz Mosart stands at the forefront of studio automation technology.
Jun Ye
Graphics & Automation Technology Manager
Get the Behind the Scenes of Studio Automation
Check out how broadcasters (both big and small) across the globe are turning to automation to become more efficient.
