Engaging audiences and monetizing valuable sports content

In the highly competitive sports industry, teams and leagues are in constant search of ways to differentiate themselves from their peers, looking for innovative solutions to engage their audience, and monetizing their valuable content.

Innovative data-driven storytelling and virtual advertising tech

Every season, leagues and teams produce massive amounts of content before, during and post-game. Vizrt offers a wide portfolio of tools and solutions to get the most out of this content with data visualization, story production, and virtual overlays. Vizrt’s technology allows teams and leagues to publish, enhance, monetize, and store content while leveraging all the data they generate and collect.

Publishing stories to any platform

Viz Story allows sports organizations to quickly create compelling video stories with amazing branded 3D graphics, and immediately distribute them online and on social media outlets. Viz Story is the perfect tool for creating engaging stories from the sidelines or at the practice facility. An easy to use web interface allows users to edit a story once, then automatically adjust video and graphics to suit different aspect ratios for Instagram, Twitter and other online platforms.

Enhancing the game

Vizrt’s stunning graphics enhance live sports, shows and documentaries across all outputs from mobile devices to gigantic arena displays. Leagues and teams enhance their sports content with Vizrt’s analysis, telestration and data display tools. For both live games and replays, the Viz Arena virtual enhancements tool and the Viz Libero sports analysis tool give even casual fans an expert view of the game. Sports fans already experience Viz Arena every game with virtual offside lines for soccer (football) and the down and distance line for American Football. Leading sporting organizations benefit from Vizrt’s cutting edge virtual and augmented reality technologies to immerse their audience, pushing storytelling boundaries even further.

Monetizing sports content

Vizrt’s virtual advertising capabilities allow teams and leagues to strengthen their association with marketing partners. Advanced image-based technology virtually displays branded logos on the field, pitch, ice, and the hardwood of the world’s most iconic venues. The ground-breaking technology used in the Viz Eclipse advertising board replacement system enables rights holders to regionally tailor and streamline the marketing and commercialisation of sports events globally.

Storing and archiving

More than ever, teams and leagues look for ways to efficiently store and share content within and outside of their organizations. Viz One is Vizrt’s Media Asset Management (MAM) solution that allows multiple departments to store, access, distribute and monitor decades worth of archives and content.

The daring Red Bull Air Race ups the excitement with AR from Vizrt

  • Viewer experience1 challenge
  • AR graphics 2 ghostplanes
  • Multiplatform3 platforms

The Red Bull Air Race uses the Ghost Plane and more graphic tools to add a new level of storytelling to the World Championship of air racing. 

An idea was born to attach fans to the story by visualizing competitors against the actual flying pilot.

A so-called ‘ghost plane’ (augmented reality plane) was created to show the difference between two pilots, with the result rendering together with race statistics in real time on several big video walls.

The Red Bull Air Race is a sport which is hard to understand if you just watch it, because you don’t see the difference between two pilots.

Stefan KochTV Director at Red Bull Air Race

Talk to one of our product specialists

A local Vizrt sales representative will be happy to help you find the right solution.


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Want more information about our tools?

Get in touch and talk to one of our Vizrt experts. They will be able to answer your questions and find the right solution for you.

Related products

Viz Libero

Viz Libero is the industry-leading sports analysis solution. It combines 3D virtual sports enhancements with powerful telestration tools. Running on a laptop and only requiring game footage – either live or as a clip – Viz Libero generates the perfect perspective for analyzing interesting or controversial scenes.

Viz Arena

Add any virtual 3D graphics (AR) over the live coverage of every sporting event with Viz Arena. The virtual graphics tool gives the ability to add locked-in virtual ads for additional monetization options to your live production.

Viz Eclipse

Viz Eclipse virtually replaces field-side advertising boards allowing rights holders to unlock further revenue and create unlimited feeds to regionally tailor marketing on a global basis.

Viz Story

Viz Story saves time & money for digital media companies by helping quickly create captivating videos with amazing graphics, publishing simultaneously across multiple platforms, in different brands and aspect ratios.

Viz One

Collaborate together on your media in one place. Connect all your key systems, allowing your teams to work better together.

Viz Virtual Studio

Vizrt pioneered virtual set (VS) and augmented reality (AR) and continues to push the boundaries of what is possible. With a combination of efficient newsroom workflows for journalists, integration with advanced tracking systems, and rendering with the world’s most powerful graphics engine and video playout server, Viz Engine, Viz Virtual Studio is the global standard and innovator for live virtual sets and augmented reality productions.