Summary
Between launching the Vizrt AI Keyer, expanding viewer engagement and experiences, and showcasing workflow efficiencies with AI, this year’s NAB was one for the books.
Last week, the Vizrt team touched down in Las Vegas once again, joining many of its global force at the heart of the desert to connect with end-users, partners, and media technology professionals.
The NAB show floor was buzzing with innovation – and Vizrt’s booth welcomed some of the greatest (and most enthusiastic) minds in broadcast and live production to share knowledge and discuss the very bright future of our industries.
A Buzzing NAB Booth!
With dedicated spaces and immersive experience areas for sports, media and entertainment, and enterprise, Vizrt experts explored how diverse outcomes can be achieved. Check out the full booth tour!
The AI Platform for Visual Storytelling
For over a decade, Vizrt has embedded AI in features for many of its industry-leading solutions across sports, media and entertainment, enterprise, and content creation. Now, Vizrt is bringing AI to the forefront of its innovations, to support and improve live production workflows and democratize high-quality, complex media technology tools.
Experience Zone 1: Killing the green screen with the Vizrt AI Keyer!
The Vizrt AI Keyer™ expands the possibilities and accessibility of virtual and extended reality (XR) scenarios, removing the constraints of large infrastructure investments and specialized skills for daily operations. It enables background switching and augmented reality (AR) graphics insertion in every space, indoors or outdoors.
Demo for Enterprise Customers
Demo for Sports Broadcasters
Vizrt AI Studio
The secure, proprietary solution is trained extensively on real-world footage to recognize human shapes as foregrounds, and separates backgrounds seamlessly, so talent can move around while being locked into the virtual scene.
The Vizrt AI Keyer’s extensive capabilities bring AR into any environment, whether it’s inserting remote speakers into a global town hall environment, switching the visual location of a presenter in a news segment, or creating a completely virtual ad wall behind a player in a post-match interview.
Experience Zone 2: Engage Audiences with Augmented Live Sports
How can sports media and venues deliver more premium live coverage without increasing crew size or complexity?
Vizrt applies AI to automate production tasks, enhance visual storytelling, and dynamically integrate data, branding, and sponsorships – making high‑end sports production repeatable and scalable.
Experience Zone 3: Produce and Automate with Story Production Hub
How can broadcasters unify fragmented newsroom and control‑room workflows into a single cost-effective storytelling process?
Vizrt uses AI to orchestrate stories, assets, and graphics across systems – reducing friction, improving consistency, and accelerating live and breaking news production across multiple output channels
Intelligent Solution Pods
Intelligent Live Production - AI Show Creation
Intelligent Live Production - Zoom Integration
Intelligent Content Factory
Intelligent Graphics Desk
Intelligent Live Production
How can organizations produce professional live video without specialist teams or complex infrastructure?
Vizrt democratizes professional live production, turning complex, crew‑heavy workflows into scalable, software‑defined experiences for enterprise, events, and live communications.
Intelligent Content Factory
How can teams unlock the value of media archives into usable, revenue‑generating content?
Vizrt applies AI‑driven metadata, search, and content intelligence to media management—making assets instantly discoverable, reusable, and scalable across teams and platforms.
Intelligent Graphics Desk
How can teams scale graphics everywhere without scaling effort?
Vizrt applies AI to template‑based graphics and real‑time rendering so teams can build complex scenes faster and publish consistent, on‑brand graphics everywhere. Create once, publish anywhere.
Turning Zoom meetings into Immersive Experiences
Vizrt CapitivAIte - Zoom Room Demo
How can any meeting become an engaging, story driven experience that meaningfully captures attention and drives understanding?
Vizrt uses AI-enabled graphics, automation, and visual storytelling to transform Zoom meetings into immersive, branded experiences that engage audiences and make ideas clearer, truly memorable and impactful.
Celebrating industry-leading solutions
On top of an incredible show, Vizrt is taking home four awards! Three Best of Shows celebrate the game changing Zoom Room solution, Vizrt CaptivAIte, the industry-leading Media Asset Management (MAM) system, Viz One 8.1, and the highly anticipated NDI 6.3.
Vizrt’s partner CarbonBlack also won an NAB Product of the Year award – using the powerful Viz Engine 5 to create a fully integrated, projection-based virtual production workflow that delivers cinematic, pixel-free imagery and is ready for real broadcast environments.
The launch of the Vizrt AI Keyer is chosen as a NAB Product of the Year under the Intelligent Technology category, celebrating the most forward-looking solutions on the show floor.
Unpacking the AI Strategy
Born from real challenges and launched at NAB, CEO Rohit Nagarajan and CRO Ryan Poggi share the thinking behind the innovation, the response to removing the green screen, and how AI is shaping what comes next at Vizrt.
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Do you have any questions for us, or eager to learn more about our award-winning solutions?
