Social media curation, visualization and interaction
Visualize curated content from all major Social Media sources through your Vizrt graphics platform.
- Gather content from all major Social Media platforms
- Integrate with JSON/XML/ATOM feeds
- Connect data fields directly with Viz Trio and Viz Pilot Edge templates
- Advanced filtering on search results
- Strong moderation and content adjustment tools
- Create, audience polls, word clouds and competitions
- In-depth analysis of search performance over time
- Manage access control
- Browser-based interface
Viz Social is a browser-based tool that lets you gather, curate and visualize rich social media data to create editorial content from scratch or as supporting graphics for other news stories.
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Using keywords, hashtags and advanced filtering you can find, sift through and collect data from Twitter, Facebook, Instagram, 3rd party feeds or even SMS/Email. Users are able to set up searches to run either perpetually or as a one-off depending on the type and depth of data needed, and depending on the platform can filter on variables such as geographic areas, topics, pages, individual users, public streams - allowing the gathering of targeted and audience relevant data on specific topics.
Build story elements
Viz Social lets you take all the data gathered and associate with highly flexible collection and publishing formats that can then be connected with the desired visualization. Standard formats include carousels – delivering individual posts or streams of posts to a single output, nested carousels that enable multiplatform delivery, word clouds that help visualize the frequency of mentions in a given topic, polls and competitions to directly interact with the audience and even personal replies to individual pieces of content.
The publishing part of the Viz Social workflow is where the journalist will be hands on with content, deciding which content to send to air – telling a story with the content available. The journalist can also tag and edit pieces of content in order to ensure standards compliancy and data ordering. Workflows ranging from individual post approval to auto-publishing and auto-moderation are possible, so the pace of information flow can be controlled and used as needed by the individual story.
When data has been gathered, put together and prepared for publishing, it is then ready to be visualized in Vizrt graphics. Data from Viz Social is directly connected with data fields in Viz Trio or Viz Pilot Edge, allowing real-time rendering of social media posts and data as it becomes available in the system.
Analyze your data
To use social media data efficiently, it is essential to review, recalibrate and iterate. Viz Social let’s you analyze your data gathering efforts and results over time, all the way from speed of gathering and yield down to individual user engagement – allowing you to ensure optimum results from your searches.
Interact with the audience
Viz Social can create highly audience engaging content including polls and competitions for instances where you need to actively gather information and provoke responses. Going one step further to drive engagement with the audience, Viz Social can even empower journalists to respond directly to individual users posting on social media networks.