Jiostar - Creating a unique viewing experience with Vizrt tools
A feed for every fan
India’s JioStar operates at a scale few broadcasters face. With record-breaking audiences – peaking at 72.5 million concurrent viewers for the ICC Men’s T20 Cricket World Cup 2026 final, the challenge for the channel isn’t reach. It’s relevance. As Head of Content Studios & Audience Engagement – Sports, Siddharth Sharma, explains, the goal was not one feed for millions, but how to create “a million experiences for a single fan.”
That ambition requires a broadcast technology partner that can keep up.
The challenge: Personalization at population scale
JioStar’s north star is clear: deliver a personalized experience to every viewer, across sports and entertainment. That means adapting content to different preferences, languages, and viewing behaviors – in real time, for a nation of 1.4 billion people, with 22 official languages. .
But personalization at this scale is not just a content issue. It’s also an execution problem.
New formats, new sports, and new fan expectations require constant experimentation. Those ideas can only work if they can be delivered reliably, under live broadcast pressure, to tens of millions of viewers.
Viz Libero allows us to pause the game, show what happened, and give the viewer perspective...It makes the experience more engaging for the viewer. Fans can appreciate the skills (deployed by the player)
Siddharth Sharma
Head of Content Studios & Audience Engagement, Sports - JioStar
Vizrt: Helping to turn ideas into scalable production
For JioStar, Vizrt’s value is simple – a partner that helps them make their ambitious ideas operational.
“Personalization or localization, anything new, cannot come without challenging the status quo,” says Siddharth. “Vizrt gives us the ability to execute ideas at scale.”
That shows up in three key ways:
- Adapting tools to new use cases especially in sports
- Enabling fast turnaround storytelling
- Consistently scaling advanced productions
Stills from JioStar’s coverage of the Indian Premier League
Reimagining sports storytelling: Bringing Kabaddi into the modern fan experience
Bringing the ancient Indian sport of Kabaddi to a modern television audience presented a unique problem. It’s a fast, complex sport, that blends high-speed tag and wrestling. A single raider attacks the opposing team while holding their breath and chanting ‘Kabaddi Kabaddi’. No equipment. A game that can be played anywhere. Modern production tools were never designed for how Kabaddi is played.
JioStar not only wanted to bring Kabaddi to mainstream audiences, but also to make the sport highly engaging to watch. And to do this, the team looked to Vizrt.
Using Viz Libero, JioStar redefined how the game is analyzed and understood. Operators can break down decisive moments – highlighting player movement, strong and weak zones, and tactical decisions in seconds. What was once hard to follow becomes a clear and compelling story for fans.
Just as important for the production team is turnaround time. Faster analysis means more storytelling opportunities within the same live broadcast. Translating to more opportunities to engage fans, and sponsors.
Using every surface: Graphics that tell a better story
With Viz Arena, JioStar extended storytelling directly onto the field of play. Instead of limiting graphics to overlays, the kabaddi mat itself becomes part of the narrative – with graphics used to explain rules, build anticipation, and highlight key moments as they happen.
In a fast sport where moments take place in seconds, that context helps fans connect more deeply with the sport – without missing all the action happening before them.
Viz Libero & Viz Arena in action for Pro Kabaddi League
The outcome: Better engagement, at scale
These changes do more than simply improve production quality. They directly impact how fans experience the sport, creating a returning, loyal audience.
- Complex gameplay becomes easier to understand
- Key moments are clearer and more memorable
- Viewers stay engaged at every step, even in an extremely high-speed sport like Kabaddi
“Fans actually love what we have done.”
As Siddharth puts it, what endures isn’t hype – it’s operational efficiency.
For JioStar, the value of Vizrt is not about the broadcast tech stack. It’s the partnership. An equally curious and ambitious partner that gives them the ability to keep pushing and deliver on the promise of “a feed for every fan”.
About JioStar
JioStar is India’s largest media and entertainment company, formed in 2024 as a joint venture between Reliance Industries (Viacom18) and Disney India. The network operates over 100 television channels and the unified JioHotstar streaming platform.
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See how Vizrt helps broadcasters and rights holders turn ambitious ideas into scalable, real-time productions.
