AR Graphics and Virtual Advertising
Viz Arena is the leading image-based AR graphics and virtual advertising solution designed to keep fans engaged, sponsors satisfied, and costs low.
The latest edition of Viz Arena will – for the first time – support deployment in the cloud, as well as on-premises.
Viz Arena delivers Operator-centric control, superior downstream workflows, and advanced keying technology powered by Viz AI. It’s the perfect solution for adding hyper-real 3D graphics and virtual advertising over any live sports coverage.
Unlock New Revenue
Hi ROI & Low TCO
Graphics that
Tell a Story
Cloud Certified and
Quick Set-up
Viz Arena in the Cloud
Powered by Viz Engine 5, Vizrt’s powerful real-time live 3D graphics renderer and compositor, and supported by NDI In/NDI Out capability, Viz Arena can now be deployed in the cloud, as well as on-premises, so you always have the choice of selecting the optimal production workflow that’s right for your live production.
Cloud certification also means that Viz Arena is the latest live production solution to be added to Viz Now, Vizrt’s award-winning free-to-use automated deployment tool that breaks down the barriers to cloud.
Viz Now enables easy deployment to the cloud of 4K switching, overlay graphics, audio mixing, intercom, and – with the latest release of Viz Arena – AR graphics, including virtual ads, efficiently and in under 15 minutes at the click of a button.
Simple Set-up & Control
Vizrt product designers have created a solution that is easy to learn and operate. Viz Arena does not require specialized and complicated hardware, so you’re up and running quicker and without error game after game.
Viz Arc, Vizrt’s customizable AR graphics control application, centralizes control of all processes and workflows from a single, intuitive interface. And because Viz Arena is an image-based solution, it doesn’t require specialized mechanical tracking hardware, so camera calibration is easy – and now up to 2-times faster than before.
Precise Keying Powered by Viz AI
Any production can benefit from the power of Viz AI, and nowhere is the need clearer than in the fast-moving, data-dense world of sports broadcast.
The Advanced Keyers developed for Viz Arena leverage Viz AI to intelligently handle the ambient conditions of different sports. Based on dedicated algorithms trained for each sport, AI-powered keying translates into unprecedented visual quality for editorial graphics and virtual advertising.
Advanced Cut Detection ‘Perfection’
Viz Arena’s Advanced Cut Detection (ACD) is purpose-built for fast-paced live sports production. Fully automated, ACD activates and disables virtual graphics on the program feed in a downstream workflow – 100% fail-safe. It is the only solution that solves the challenge of frame-accurately managing virtual graphics during any camera transition.
Viz Arena 5.2 – coming this summer! Schedule your demo today.
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Live Demonstrations
Game-Changing Technology Is a Vital Storytelling Tool for the Baltimore Ravens
With state-of-the-art equipment and Viz Arena, the Ravens’ can now flex their creative muscle and give fans greater insights and an even more immersive in-stadium experience through cleaner, more professional in-stadium programming.
True Vision adds new revenue to Thai Premier League Volleyball coverage with Viz Arena
Thailand’s leading sports broadcaster is using Vizrt’s image-based tracking technology, Viz Arena, to insert virtual ads onto the court during the Thai Premier League Volleyball coverage.
Nine Networks relies on Viz Arena for real-time AR and 3D graphics for live sports production
Vizrt’s software-based solution reduces set-up time and adds new ad revenue streams.
Clubs and Leagues
Localized virtual ads to viewers with Vizrt and Catalyst Media
The International Champions Cup brought localized virtual ads to viewers with Vizrt and Catalyst Media
Workflow | In the Cloud
Workflow | On-Prem
Viz Arena 5.1.
2 August 2022: Viz Arena’s unrivalled tracking functionalities have been extended to AI-powered keying technology trained for Soccer and Basketball, fail-safe Advanced Cut detection, a fully integrated Viz Arc and an open control API. With this release, Viz Arena is becoming smarter, more flexible and more convenient to operate, making it easy to raise the production value of any sports coverage with live 3D virtual graphics.
