Viz Arena

AR Graphics and Virtual Advertising

Viz Arena is the leading image-based AR graphics and virtual advertising solution designed to keep fans engaged, sponsors satisfied, and costs low.

Viz Arena delivers Operator-centric control, superior downstream workflows, and advanced keying technology powered by Viz AI. It’s the perfect solution for adding hyper-real 3D graphics and virtual advertising over any live sports coverage.

Unlock New Revenue
Hi ROI & Low TCO

  • Insert virtual sponsor logos and advertising
  • Generate multiple sources of revenue whether live or replay
  • Multiple regionalized outputs with targeted advertising
  • Offer sponsors unique in-game advertising

Graphics that
Tell a Story

  • Editorial AR – Player line-ups and stats
  • Live data-driven AR graphics
  • Informational AR – Offside Line, Down & Distance, and more…
  • Customize graphics to match your team’s brand

Cloud Certified and
Quick Set-up

  • Automated deployment in as little as 15 minutes
  • Spin up/down production capacity as needed
  • Calibration now 2 times faster
  • Advanced Precision Keyer powered by Viz AI

Viz Arena in the Cloud

Powered by Viz Engine 5, Vizrt’s powerful real-time live 3D graphics renderer and compositor, and supported by NDI In/NDI Out capability, Viz Arena can now be deployed in the cloud, as well as on-premises, so you always have the choice of selecting the optimal production workflow that’s right for your live production.

Cloud certification also means that Viz Arena is the latest live production solution to be added to Viz Now, Vizrt’s award-winning free-to-use automated deployment tool that breaks down the barriers to cloud.

Viz Now enables easy deployment to the cloud of 4K switching, overlay graphics, audio mixing, intercom, and – with the latest release of Viz Arena – AR graphics, including virtual ads, efficiently and in under 15 minutes at the click of a button.

Simple Set-up & Control

Vizrt product designers have created a solution that is easy to learn and operate. Viz Arena does not require specialized and complicated hardware, so you’re up and running quicker and without error game after game.

Viz Arc, Vizrt’s customizable AR graphics control application, centralizes control of all processes and workflows from a single, intuitive interface. And because Viz Arena is an image-based solution, it doesn’t require specialized mechanical tracking hardware, so camera calibration is easy – and now up to 2-times faster than before.

Precise Keying Powered by Viz AI

Any production can benefit from the power of Viz AI, and nowhere is the need clearer than in the fast-moving, data-dense world of sports broadcast.

The Advanced Keyers developed for Viz Arena leverage Viz AI to intelligently handle the ambient conditions of different sports. Based on dedicated algorithms trained for each sport, AI-powered keying translates into unprecedented visual quality for editorial graphics and virtual advertising.

Advanced Cut Detection ‘Perfection’

Viz Arena’s Advanced Cut Detection (ACD) is purpose-built for fast-paced live sports production. Fully automated, ACD activates and disables virtual graphics on the program feed in a downstream workflow – 100% fail-safe. It is the only solution that solves the challenge of frame-accurately managing virtual graphics during any camera transition.

Engaging Sports Fans & Gen Z: The New Playbook

New research on sports viewer engagement

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Workflow | In the Cloud


Workflow | On-Prem


Viz Arena 5.3.1

May 29th, 2024 |

This maintenance version includes the following improvements:

  • The license check now verifies the presence and validity of DNxHD and Virtual Studio licenses.
  • The DNxHD license is no longer allocated on the Render system when using a 2-Box setup.
  • Australian Football projects now support the creation of a calibration database.
  • Corrected the erroneous position of the ball in the minimap.
  • The Viz Engine scene deployed with the installer can now be correctly imported into the GH. 

The installer is available on the FTP: /products/VizArena/LatestVersion/5.3.1

Vizrt bug fix release generic 3
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