This summer of sports has truly lived up to its anticipation, in both heartbreaks and triumphs. After a four-year wait, football fans gathered around the world to tune into every match, engage with every highlight, and connect with each other. The audience showed up: final match between Spain and Argentina drew nearly 16 million viewers for the BBC alone.
Producing coverage on this scale takes months of planning, testing, and technical preparation. With the event split between Mexico, Canada, and the United States, broadcasters covered the tournament in various ways: some fully remote from home studios, some with a hybrid approach, connecting with live correspondents or even building temporary remote studios. Across the board, all live productions counted on data-driven graphics – to inform the results of a match as they unfold, to offer analysis before, during, or after a game, or to illustrate digital clips for fans online.
When people everywhere gather to watch the matches, the live coverage needs to deliver a production that lives up to the excitement.
Check out how some of the world’s leading broadcasters used Vizrt solutions – from data-driven graphics to virtual sets, augmented reality and in-depth analysis – to bring audiences closer to the action on every screen.
Vizrt solutions around the world!
Mexico
Televisa Deportes (TUDN) operators leveraged Viz Multiplay to control all their screens including a wraparound videowall.
The team also used Viz Libero for 3D graphics and detailed analysis to turn key moments into clear, engaging explanations for fans.
Mexico's Televisa Deportes (TUDN) using Viz Multiplay in its studio
TUDN using Viz Libero for 3D graphics and detailed analysis
United States: FOX Sports
Over at FOX Sports, the studio became an extension of the pitch through the clever use of AR, Vizrt and Unreal Engine graphics to place live data, player profiles, and 3D analysis directly into its studio space.
Singapore
Mediacorp deployed Vizrt’s AR graphics in its studio to preview upcoming matches and present the team line-ups.
Norway
Viz Libero was also a core production tool for NRK, the public broadcaster to give viewers a clearer view of how the action unfolded.
China
Beijing TV gave fans a much more detailed play-by-play with Viz Libero analysis and AR graphics that added context to key moments and tactical moves.
Beijing TV made full use of the studio space to display team line-up AR graphics
Austria
The Austrian team was back in the tournament after 28 years, and ORF met the high demand with stunning graphics created with Vizrt solutions. Match analysis was amplified by Viz Libero, in-match graphics triggered by Viz Trio, and augmented reality graphics rendered by Viz Engine.
Türkiye
CNBC-e in Türkiye went all out to cover the matches, creating a comprehensive graphics infrastructure using Viz Pilot Edge, Template Builder, and Viz Artist. With automated data integrations, script-based solutions, and dynamic broadcast graphics, the team enhanced live production workflows and the experience for fans watching live.
Congratulations to the art director Tolga Pirden, graphics designer Furkan Göksoy, and Viz Artist İsmail Özmen on the stunning achievement!
CNBC-e in Turkey created a comprehensive graphics infrastructure with Viz Pilot Edge and Viz Artist
Brazil
YouTube giant and popular streamer CazéTV, kept its digital-first audience close to every match with cloud-native HTML5 graphics solution Viz Flowics, adding immediacy and context with real-time data.
Australia
Special Broadcasting Service (SBS), Australia’s multicultural and multilingual public broadcaster, utilized Viz Engine to deliver live immersive graphics, helping its diverse audiences follow the tournament.
United Kingdom
Through Vizrt’s longtime partner AE Live, BBC Sport and ITV displayed live graphics rendered by Viz Engine and Viz Trio.
Spain
wTVision helped DAZN Spain create a more immersive studio experience with a Vizrt-powered virtual set, AR graphics, and real-time 3D visuals that brought the tournament atmosphere into every broadcast.
“We do things that are out there and push the boundaries, and we sometimes need Vizrt to join the party. We have always found that the Vizrt team is willing to support us on large and technically challenging projects and will collaborate with us when we need something out of the ordinary.”
Nick Baily
CEO of AE Live.
Vizrt and AE Live
Discover the longtime partnership between Vizrt and AE Live, with decades of global sporting excellence.
