Intro
blinx is a multi-platform media organization based in Dubai, designed to meet the demands of a new era of content consumption. Describing itself as a hub for storytellers, blinx is more than a media producer – it’s fostering a movement. The company creates stories meant to inspire a better tomorrow, targeting Gen Z, Millennials, and Gen Alpha across a wide range of genres, including news, sports, health, and technology. Within just two years, blinx has carved out a distinct position in digital media, recognized for its inventive use of technology and innovative reimagining of audience engagement.
Challenge
The Challenge
blinx set out with a bold plan to create content that would stand apart through engagement and immersion, specifically tailored for digital-first audiences. They envisioned going beyond standard tools, planning to adopt advanced production tech typically reserved for broadcasters. But their aim wasn’t to follow in the footsteps of traditional media; they wanted to reimagine the way audiences interact. Their strategy included giving viewers the ability to send virtual gifts and make live changes to streams, setting a new benchmark for what audience participation could mean in the digital world.
The aim was clear but complex – to deliver not just content but a sense of control to the audience. This meant enabling users to influence the story as it unfolded, shifting away from traditional one-way communication.
Achieving this vision demanded more than just creativity. It required a robust technological infrastructure capable of supporting real-time interactivity, seamless multi-platform publishing, and large-scale virtual production. To move from concept to reality, blinx needed a partner with technical expertise and tools to execute their goals.
Solution
A Fresh Approach
Vizrt quickly became the perfect partner for blinx, offering a powerful suite of capabilities -from cutting edge augmented reality and virtual reality graphics to cloud-based automation, remote production, and 4K video switching.
Viz Engine 5, seamlessly integrated with Unreal Engine 5, paved the way for blinx to design virtual environments packed with stunning detail – think lifelike lighting, reflections that pop, and backgrounds that move and breathe. The combination of Viz Virtual Studio and Viz Pilot Edge gave blinx’s creative team an arsenal of tools for extended reality and interactive graphics, opening the door to a whole new world of content possibilities. Together, blinx and Vizrt set the stage for imaginative storytelling like never before.
“We went extreme with this one – allowing the users to change the background in real time”, an excited Fadi explains.
Vizrt’s tools for remote, cloud-based production brought a major advantage to blinx. With Viz Mosart and TriCaster Vectar, they can run operations from a single device, making teamwork across locations effortless. “Everything here runs on studio automation through Viz Mosart. Integrated with the Dina newsroom computer system (NRCS) for rundowns, this creats a smooth workflow from newsroom to production. And it’s all done in the cloud with TriCaster Vectar for 4K video switching. The director can be in London, the producer in Bergen, and it still works perfectly,” explained Fadi Radi. Viz Multiplay added another layer of convenience, letting the same director handle graphics, templates, and live feeds for video wall playout from just one interface, which the team saw as a game-changer.
Built on an IP-based infrastructure using NDI®, the system was designed for scalability and flexibility. Cost was a major factor too – since an SDI equivalent of the same setup would’ve cost blinx tenfold. This freed up resources to invest in top talent, boosting creativity and output. Plus, with Vizrt’s NDI-native tools, setup was quick, simple, and easy to manage. The NDI standard also allowed the team to gather more user data, which, paired with AI tools, helped them personalize the viewer experience even further.
Outcome
The Outcome
Within a remarkably short span of 20 months, blinx achieved results that rival what traditional media organizations might take years to accomplish. The numbers underline their success:
Beyond the impressive metrics, blinx has pioneered a new standard for audience engagement in digital storytelling. This innovative approach has not only resonated with audiences but also earned industry recognition through multiple media production awards.
By integrating Vizrt’s tools and expertise, blinx has built a cutting-edge media operation that prioritizes automation, cloud functionality, and user interaction. Through this partnership, they’ve taken storytelling to the next level, fundamentally reshaping what it means to be a storyteller in a digital-first world.
Discover the Vizrt products used by blinx:
