Turn viewers into buyers

taking video marketing into real time, right now

You read the articles, you follow the blogs, you know video marketing is big news. From viral smashes to corporate channels, video is everywhere.

Video marketing is already working for thousands of companies — isn’t it time it worked even harder for yours?

More than hype – the business of video marketing

It’s not surprising that over 50% of marketers are currently using some form of video in their campaigns. So when you look at it, video is being used with unprecedented results for pretty much all the most important activities today’s marketers undertake.

Going in-house. Going live. Going large.

Traditionally, you have to go to a third-party every time you wanted to create some professional video content. The good news is: Times have changed. Now, whether you want to stream a live event in real time or quickly record material to be viewed later, using live multi-camera production significantly accelerates the process, delivering higher quality content at lower cost.

The social angle

Today, no one in marketing can afford to ignore social media. Year after year, video viewing on all the major social networks continues to rise steadily. So it’s clear: video is a major force in social marketing.

Next-generation video marketing in the real world

Live, multi-camera video can take your marketing into a whole new place. So how can you put this powerful new tool to work for your brand?

Get a copy of the eBook to find out.

Don’t worry, this section is already hidden =)

Don’t forget to include:
  • 1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
  • 2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
  • 3. Meta Description is an SEO-friendly description.
  • 4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
  • 5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
  • 6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
  • 7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.
Special Instructions:
  • Don’t forget any Pardot form or ebook links needed for buttons and other links.
  • Make sure all items are turned on below page content:
    • Do Not Display Title
    • Do Not Display the Featured Image
    • Do Not Display Subtitle
    Starter templates: hide title, subtitles, and featured image
  • Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below.
    .breadcrumbs {display: none;}