The Weather Channel Brings Bite-Sized Video News to Your Mobile

The Weather Channel Brings Bite-Sized Video News to Your Mobile

“In my 20 years in broadcast TV, I never thought I’d see a setup like this,” says Jim Robinson, Senior Producer, Digital Video, The Weather Company, an IBM Business. The Lift is The Weather Company’s first morning show produced just for mobile. “My friends in the business can’t believe the functionality from this little box, all with…