Vizrt, the AI platform for visual storytelling, announces that its graphics were chosen by global broadcast innovation and design agency, Girraphic, to power Netflix’s debut MVP MMA event.
Broadcast live from the Intuit Dome in Los Angeles, the 18,000-seat arena’s graphics lit up the venue, creating an immersive experience for fans present, while simultaneously bringing viewers on Netflix closer to the action.
The venue’s iconic Halo Board, LED displays, augmented reality (AR) graphics, and every visual element were designed and operated by longtime Vizrt partner, Girraphic. The agency specializes in virtual production and augmented graphical integrations, consistently going above and beyond to entertain and inform audiences with every live broadcast.
Delivering a unique experience for multiple, diverse audiences
A unified graphics workflow ensured the production team had the flexibility needed to deliver for both Netflix viewers and fans in the stadium – all controlled from a single interface. Broadcasters, rights holders, streamers and leagues are shifting strategy to achieve more productions, for more audiences, in less time and with limited added resources.
Essential to the workflow is Viz Engine 5, the most versatile real-time 3D graphics rendering and compositing engine – an innovative powerhouse for production teams demanding both visual impact and operational excellence. Combined with Vizrt’s video wall and multi-screen control platform, Viz Multiplay, the team creates an original experience for every live event. Viz Multiplay enables the control of every display from a single interface, with playout available in any aspect ratio while maintaining the high quality that engages every fan, from the front row to the bleachers.
The solution blends pre-rendered animation, live video feeds, and real-time broadcast graphics into a unified production workflow, making the management of giant LED displays in venues of all sizes simple and solid. At the heart of both solutions is the reliability to not only support, but also uplift productions.
Adaptable technology for versatile venues
Venues, stadiums, and arenas are now multi-purpose spaces. One evening can hold a concert, the next afternoon a sports game, the next day another live event – each with its own audience, sponsors, purpose, and look and feel.
The right workflow simplifies the production process but expands imaginative possibilities. With Vizrt’s technology and expertise and Girraphic’s creativity and skill, complex visual elements that engage fans like LED screens and AR graphics are, in every live broadcast, unique.
Learn more about turning your venue into entertainment hubs: https://www.vizrt.com/sports/venue-production/
