Viz Arena

Hyper real AR graphics and virtual ads, from anywhere

Viz Arena
Viz Minutes Workflows Case Studies Product Update
Viz Arena

Viz Arena

The one-box AR and Virtual Advertising suite for live events

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Who is this Masterclass for?

For anyone who has a story to tell.

Experienced Viz Connect Audio or broadcast graphics designers who want to upgrade their skills

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Produce hyper-real graphics that keep fans engaged and sponsors happy. Powered by AI calibration and AI keying, in a single downstream workflow. Fast. Cost‑effective. Works on-prem or in the cloud.

Workflows that Deliver High ROI & Low TCO

Graphics that
tell a great story

Cloud Certified and
AI-powered

Workflows that Deliver High ROI & Low TCO

  • Single Viz Engine Downstream AI workflow
  • Simple and flexible Upstream workflow
  • Generate revenue whether live or replay
  • Create regional
    targeted advertising
  • Offer sponsors unique in-game advertising

Graphics that
tell a great story

  • On-pitch AR, live data tracking, stand-up AR
  • Editorial AR – Player line-ups and stats
  • Live data-driven AR graphics
  • Offside Line, Down & Distance, and more…
  • Customize graphics to match your team’s brand

Cloud Certified and
AI-powered

  • Your choice – in the Cloud or On-Prem
  • Automated deployment in as little as 15 minutes
  • Spin up/down production capacity
  • AI Calibration now
    10x faster
  • Sports Intelligent
    AI Keyer

Deploy AR anywhere – easier and faster

Deliver stunning Augmented Reality graphics that make your coverage stand out. Purpose-built for sports, but applicable across any other production. Fully virtual, turnkey software, with powerful 3D rendering with Viz Engine. One box. One interface. Multiple uses.

Turn live games into unforgettable fan-first experiences

Viz Arena is the only broadcast tech that merges real-time data-driven AR graphics with virtual ads, without requiring any additional gear. Stunning AR that drives fan engagement AND new sponsor revenue streams.

Start creating AR and virtual ads that fans and sponsors won’t forget.

Talk to our Experts On-Demand Demos

Cut time to air – deploy in 15 minutes

Every second matters in sports. Simple setup and control, fewer moving parts. Easy to learn and even easier to calibrate with AI calibration. Image-based solution, so no need for specialized mechanical tracking hardware. Hit the ground running and stay focused on telling sports stories, better and faster.

Stable, reliable, unbeatable

There’s really no equivalent to Viz Arena. AI calibration speeds up calibration 10X*, ensuring you can switch cameras without disrupting live programming. Calibration stays sticky and on point even with the fastest pans and camera switches.

(* internal tests, results may vary)

The new AI calibration is so awesome – it cut down work by many minutes, and we ditched the beta test and went live to air. The system was reliable and consistent. Our fans crave real-time data during races that help tell the story unfolding on the track. It’s as important as the race itself. Viz Arena helps us deliver that in a visually compelling way that brings even more excitement to our viewers.
Sergi Sendra, Senior Director, Media Content, Technical and Production Departments at Dorna
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Augment your talent’s on-site commentary with AR

AI calibration ensures graphics stay anchored to the ground for talent walk and talk segments making pre- and post-match analysis a cinch. Works in any location, under any lighting conditions, and plugs easily into your existing workflows. Image-based, so no tracked cameras needed.

Live data tracking that wins over fans

Fans love seeing strategy unfold in real time. Use Viz Arena to show lineups and stats right on the playing area live. Customize your graphics in your brand colors.

Track every movement and play development as it happens on the field, court or ice. Visualize in 3D. Sync with data from major providers or your own system.

    • Virtual advertising that sponsors love

    Place tied-to-field graphics perfectly on the pitch using the stadium camera. Blends right in. No extra gear needed. No disruption to play. Image based.

    Can you spot the Virtual Ads?

    In the truck, in the cloud, or pitchside

    Supports your preferred production workflow. Viz Arena is cloud certified via Viz Now, Vizrt’s award-winning free-to-use automated deployment tool that breaks down the barriers to cloud.

    Viz Arena Downstream AI Cut Detection Explained

    Viz Arena 5.4 introduces Downstream AI, a new single box downstream workflow that uses AI-driven and automated insert graphics-handling and cut detection, during camera and DVE transitions, to deliver a 100-percent fail safe operation customers can count on.

    Downstream AI Cut Detection brings immediate, tangible benefits to users of Viz Arena

    1. Downstream AI significantly simplifies and automates the insertion of virtual advertising.

    2. Downstream AI reduces complexity – and therefore errors.

    3. Downstream AI is a single box solution. It removes hardware to speed set-up time.

    Engaging Sports Fans & Gen Z: The New Playbook

    New research on sports viewer engagement

    Download Now

    Why choose Vizrt for Sports Productions

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      “Nuclear football – it’s our travel case of Vizrt tools to take on the road. We can set up quickly in any arena. Our team in Portland can control everything remotely, ensuring a seamless broadcast no matter where the game takes place.”
      John McConnell, Product Manager, Portland Trail Blazers
      “Every year, we increase the level of our production. It’s about the experience we create for our viewers. We started with on-field advertising using Viz Arena, then introduced pop-ups, AR starting lineups and tactical formations. We are constantly thinking ahead, exploring new ways to offer more to the fans.” 
      Andreas Paraskeva, Head of Sports, Cablenet Sports
      “Sport viewer trends are rapidly changing. We’ve seen a growing demand for snappier content via digital platforms, and with Vizrt, we can deliver a one-of-a-kind experience that combines multiple aspects of the game within a short 15-minute segment.”
      Alessandro Reitano, Senior Vice President Sports Production, Sky Sports Germany

    Trusted by the leaders in live sports

  • MotoGP logo
  • Bundesliga Logo
  • elf logo

    • Workflows

    Viz-Arena-5_2-Workflow-In-the-Cloud_web
    Viz-Arena-5_2-Workflow-On-Prem_web

    Start creating AR and virtual ads that fans and sponsors won’t forget.

    Talk to our Experts On-Demand Demos

    Viz Minutes

    Viz Arena |

    Viz Minute is a mini video series of tips and tricks to help you get familiar with your Vizrt software. This showcase focuses on Viz Arena, Vizrt’s leading image-based AR graphics and virtual advertising solution.

    For more in-depth information on using Vizrt products, check out Viz University.

    Viz University

    Viz Arena 6

    3 September 2025 | More speed, less friction. With an AI boost for faster, stickier calibration, intelligent keying for sharper graphics, and a revamped end-to-end interface, Viz Arena 6 is built for speed and precision. Less setup time. Cleaner visuals. Better results, right out of the box.

    Learn More
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