Viz Eclipse

Field-side advertising boards offer a highly visible yet unobtrusive way of advertising during a live televised sporting event. Viz Eclipse is the pioneering solution that overlays field-side static or dynamic perimeter LED boards in real-time with virtually enhanced advertising.

Vizrt offers Viz Eclipse as part of its Sports Solution portfolio, empowering sports federations, rights owners, sponsors and broadcasters to smartly and cost-effectively engage with their audiences. It enables regionally tailored and streamlined marketing and commercialization of sports events on a global basis.

Viz Eclipse overlays existing field-side advertising boards with realistic virtual signage in real-time and throughout live gameplay. It does not need any alterations to the LED system themselves and requires minimal overhead to TV production workflows due to image-based camera tracking and keying.

Using Vizrt’s unique keying technology, the ads appear natural in the background, allowing freedom of camera movement and precise detection of cuts and wipes. Players and officials can move in front of keyed adverts without interruption to the layered insertions. Virtual ads can be applied to any backgrounds, including animated LED boards.

Working with multiple outputs, users can easily target an unlimited number of regions with custom sponsor messages.

1. Regionally tailor marketing and commercialization of sports events globally
2. Minimal interference with the existing TV production using image-based technology
3. AI-based data framework for new keying utilization