Vizrt, the leader in sports analysis visual storytelling, brings a new tool to the broadcast studio with Viz Libero AR. Just in time for the 2018 World Cup, Viz Libero AR combines the analysis power of Viz Libero with augmented reality (AR) graphics, creating a new way for sports presenters to tell the story of the action on the field and engage sports fans.
Viz Libero AR was the winning product in the Produce category in the IABM BaM Awards™ 2018. As the judges noted, Viz Libero AR is “Adding real excitement to studio coverage and tapping into the trend for AR to allow fans and presenters to analyse the plays and get closer to the action. This will add the wow factor to sports coverage. Great looking graphics and integration. Opens up new possibilities for production and storytelling styles; impact is directly visible to the audience.”
“Viz Libero AR brings the pitch into the studio, giving the fans the experience of analyzing the most important plays with the experts,” says Remo Ziegler, Vizrt’s VP Product Management Sports. “The seamless transition between Viz Libero AR and Viz Libero analysis clips lets the viewers sit in the first row at all times, be it in the studio or on the pitch.”
Viz Libero combines realistic 3D replays and virtual graphics from any sport to provide deeper, multi-angle analysis of key plays and moments within the game. A photorealistic 3D view based on the original game footage enriched with analysis graphics are placed as AR elements in front of the sports presenter in the studio. Studio cameras control the angle of the field tying together the studio and the analysis. The sports presenter can interactively control the action using an iPad or touchscreen.
Remo Ziegler added, “Vizrt’s focus is to expand broadcasters’ sports storytelling capabilities with tools that inform and engage audiences. Viz Libero AR adds a new “wow” effect that viewers will remember from the Football World Cup or any other sports event beyond.”
At NAB 2018, Vizrt will also showcase other sports innovations for the World Cup. This includes visualizing player tracking, interactive graphics and augmented reality tools for the studio. Teams and coaching staff will be able to see the latest version of Viz Libero designed to help them break down key plays of the game.
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