Originally published by APB.
As you flip through channels on the TV and watch programmes produced in studios, be it live or otherwise, what strikes you immediately is the large number of screens, video walls or just simple displays inside the studios.
In almost all shows, the displays are not passive elements acting just as a backdrop, but are a very active and engaging part of the storytelling. The large video walls in News project vivid images, maps, charts, text or video as the presenter walks across from end to end, draws viewer attention and reinforces the story.
Or the large number of displays you always find in a sports-related set, with content that somehow seem synchronised as the story unfolds with images of players, club logos, game fixtures and more, keeping the viewers entranced and enthralled.
There are scrolling banners in studios providing sports or stock data in real time, displays under the anchor desk, over the shoulders.
You also find displays that can be moved on rails or raised on pedestals so these can be combined in different ways for different programmes. Some of the displays are LEDs, like in an outdoor signage; some are huge tiled displays; and some are plain television — all within the same studio space.
Displays are becoming ubiquitous as producers and presenters experience the flexibility and power of storytelling and visual branding they help achieve. Advancements in display technologies have created a spurt in display usage in broadcast studios, thanks largely to greater flexibility in set design and more affordability. Technically, they take less space, less power consumption and low heating, which also make them suitable for use in space-constrained studios, leading to adoption in studios of all sizes.
Using one or more screens also provide set designers greater creative freedom and flexibility in managing content and thematic context using dynamic elements.
As Avi Atias, chief director & COO, Israel News Company, said: “When we first started designing our new studio, it was clear to us that we will use many screens, which will be physically large, and with a great quality.”
Vizrt has been offering video wall solutions for many years now, empowering producers and presenters with tools to visually enrich their story telling. The Viz Multiplay is the latest in the range of innovative solutions that Vizrt offers to help broadcasters take full control of the all studio screens and harness them to the full potential in a simple, intuitive and elegant manner.
Brand and technology-agnostic, size or contour and resolution-independent, Viz Multiplay is helping leading broadcasters to manage video, images, animations and live content in studios, creating a most captivating and immersive experience for the viewers. One such user is the Isreal News Company.
Atias continues: “The amount of content and variation of content we are dealing with daily is great. There is a special significance to a workflow, which needs to be flexible to produce content and transfer it to the studio, as quickly as possible. Viz Multiplay gives an excellent workflow for our needs and managing the screens and content is now a simple task.”
Read the original article by APB.
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