The ultimate sports viewing experience

Vizrt empowers the world’s most forward thinking sports content producers with unique rendering capabilities, smart workflows and asset management tools to provide the ultimate storytelling experience for their audiences and fans.

Create. Engage. Monetize. Win!

Live sports content are the most expensive media assets for broadcasters. It is crucial for rights owners to be able to handle this premium content in the most effective way, enhancing the stories and adding value to be able to engage their audiences and push the media out to more platforms than ever with one seamless workflow.


Vizrt is uniquely positioned in the sports media market, having an end-to-end platform for the needs of sports content owners. Besides industry-leading on-air graphics, Vizrt is also an innovator in sports studios using AR, VR, touchscreens, video walls, and bringing unique applications such as the Virtual Presenter or interactive VR touch tables to enhance the coverage.


With Viz Arena, Vizrt has been on the forefront of all live virtual enhancements, such as offside lines in soccer, world record lines at the Olympics, virtual advertisements at Golf, Tennis, Basketball, and motor sports events. This enables the content owner unique possibilities to increase their return of investment and emphasise their own brand.

Viz Arena places virtual advertisements as augmented reality graphics (e.g. over the crowd in the stadium) or completely unobtrusive beneath the player on the field. You can easily scale up the number of output feeds to provide different graphics and sponsors for different regions.


Viz Libero is the worldwide leader in sports analysis, utilising the 3D virtual flights and unique telestration tools to give viewers unprecedented insight into controversial or tactically interesting sport situations.


Viz One is a key ingredient for many sports clients when it comes to managing their extensive sports content archives, giving content producers access to their media from anywhere and the ability to edit, brand and create stories that can be pushed to any platform using Viz Story.

Discovery Norway uses Vizrt to bring the excitement of live sports to the studio with 3D storytelling

  • Graphics1 platform
  • Broadcasting2 events
  • Storytelling3D graphics

It gives us very nice possibilities to get where we want to go, which is doing 3D storytelling as much as possible. You do AR graphics at the front, then you have the studio, and then you have the big screens, and all are used for the storytelling

Espen TvedtChief Editorial Manager at Discovery Networks Norway

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Talk to one of our product specialists

A local Vizrt sales representative will be happy to help you find the right solution.


Related products

Viz Arena

Add any virtual 3D graphics (AR) over the live coverage of every sporting event with Viz Arena. The virtual graphics tool gives the ability to add locked-in virtual ads for additional monetization options to your live production.

Viz Libero

Viz Libero is the industry-leading sports analysis solution. It combines 3D virtual sports enhancements with powerful telestration tools. Running on a laptop and only requiring game footage – either live or as a clip – Viz Libero generates the perfect perspective for analyzing interesting or controversial scenes.

Viz Eclipse

Viz Eclipse virtually replaces field-side advertising boards allowing rights holders to unlock further revenue and create unlimited feeds to regionally tailor marketing on a global basis.

Viz Virtual Studio

Vizrt pioneered virtual set (VS) and augmented reality (AR) and continues to push the boundaries of what is possible. With a combination of efficient newsroom workflows for journalists, integration with advanced tracking systems, and rendering with the world’s most powerful graphics engine and video playout server, Viz Engine, Viz Virtual Studio is the global standard and innovator for live virtual sets and augmented reality productions.

Viz Trio

Viz Trio is the number-one character generator (CG) for live televised events anywhere in the world. The system's flexibility and the high level of built-in intelligence sets it apart from the rest.

Viz Story

Viz Story saves time & money for digital media companies by helping quickly create captivating videos with amazing graphics, publishing simultaneously across multiple platforms, in different brands and aspect ratios.

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