Vizrt has partnered with Facebook as part of the Public Content Solutions Program. Facebook created the program to allow media partners to leverage the massive amounts of data and content associated with major events. The Vizrt Social TV solution’s initial integration with this program provides broadcasters with a vast amount of analytics such as discussion levels and aggregate, anonymized demographics. These analytics can be viewed and exported from a dedicated dashboard allowing broadcasters to monitor the conversation of every game, team, and player and effortlessly present it on-air for a.
Vizrt customers can also use the dashboard to view and curate Facebook and Instagram posts from official team and player accounts from almost every game, team, and players from a vast list of supported sports. Selections from the dashboard are directly integrated with the Vizrt Social TV solution, making on-air integrations with Instagram and Facebook photos and videos also very easy to execute.
In addition to integrating the analytics data and social content, Vizrt has created a ready-to-use customizable graphics package that includes full-screen and lower-third graphics to help them leverage the content. This solution for broadcasters offers a unique opportunity to engage viewers in the conversation