Live sports content is the most expensive media asset for broadcasters. It is crucial for rights owners to be able to handle this premium content in the most effective way, enhancing the stories and adding value in order to engage their audiences and push the media out to more platforms than ever, with one seamless workflow.

Vizrt is uniquely positioned in the sports media market, having an end-to-end platform for the needs of sports content owners. Besides industry-leading on-air graphics, Vizrt is also an innovator in sports studios using AR, VR, touchscreens, video walls, and bringing unique applications such as the Virtual Presenter or interactive VR touch tables to enhance the coverage.

With Viz Arena, Vizrt has been on the forefront of all live virtual enhancements, such as offside lines in soccer, world record lines at the Olympics, virtual advertisements at Golf, Tennis, Basketball, and motor sports events.

This gives the content owner unique possibilities to increase their return of investment and emphasise their own brand.

Viz Arena places virtual advertisements as augmented reality graphics (e.g. over the crowd in the stadium) or completely unobtrusive beneath the player on the field. You can easily scale up the number of output feeds to provide different graphics and sponsors for different regions.

Viz Libero is the worldwide leader in sports analysis, utilising the 3D virtual flights and unique telestration tools to give viewers unprecedented insight into controversial or tactically interesting sport situations.

Viz One is a key ingredient for many sports clients when it comes to managing their extensive sports content archives, giving content producers access to their media from anywhere and the ability to edit, brand and create stories that can be pushed to any platform using Viz Story.